Digital Media Buying Executive

Hossey Events Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Hossey Events Pte Ltd is seeking a Digital Media Buying Executive to drive paid media campaigns across Google, Meta, and other digital channels, aiming to maximize ROAS and growth in leads, sales or brand metrics.

You will collaborate with marketing and creative teams to define objectives, launch and monitor campaigns, and deliver performance insights with rigorous testing and budgeting discipline.

Qualifications

• 1-3 years of hands-on experience in digital media buying or performance marketing (agency experience is a plus).
• Proficiency in Google Ads Manager, Meta Ads Manager, and Google Analytics (GA4).
• Strong data literacy with the ability to translate raw metrics into actionable growth strategies.
• Advanced Excel or Google Sheets skills, including VLOOKUPs and Pivot Tables.

Responsibilities

• Collaborate with marketing and creative teams to define campaign objectives, audiences, and budget allocation.
• Launch, monitor, and manage paid campaigns on channels including Google Ads, Meta, TikTok, LinkedIn, Pinterest, DV360, Taboola.
• Optimize live campaigns by adjusting bids, targeting, schedules, and creatives.
• Implement rigorous A/B testing on ad copy, landing pages, and visuals.
• Track KPIs (CTR, CPC, CPA, ROAS) and deliver weekly/monthly performance insights.
• Maintain strict control over daily/monthly budgets to maximize delivery while preventing overspending.
• Conduct market research to stay updated on trends, platform updates, and competitors.

Skills

Digital media buying

Performance marketing

Data literacy

Excel/Sheets

Tools

Google Ads Manager

Meta Ads Manager

GA4

Job description

• Job Title: Digital Media Buying Executive

Job Summary

The Digital Media Buying Executive drives strategic planning, execution, and optimization of paid media campaigns across digital channels to maximize ROAS and deliver measurable growth in leads, sales, or brand awareness.

Responsibilities

• Collaborate with marketing and creative teams to define campaign objectives, identify target audiences, and allocate budgets across digital platforms
• Launch, monitor, and manage paid campaigns on channels including Paid Search (Google Ads, Bing), Paid Social (Meta, TikTok, LinkedIn, Pinterest), and Programmatic & Display (DV360, Taboola, Outbrain)
• Optimize live campaigns by adjusting bids, audience targeting, ad schedules, and creatives to improve performance
• Implement rigorous A/B testing on ad copy, landing pages, and visuals to enhance campaign effectiveness
• Track and analyze KPIs such as CTR, CPC, CPA, and ROAS to generate weekly and monthly performance reports with actionable insights for stakeholders
• Maintain strict control over daily and monthly budgets to prevent overspending while ensuring maximum delivery and efficiency
• Conduct market research to stay updated on digital marketing trends, platform updates, algorithm changes, and competitor strategies

Required competencies and certifications

• 1-3 years of hands-on experience in digital media buying or performance marketing (agency experience is a plus)
• Proficiency in Google Ads Manager, Meta Ads Manager, and Google Analytics (GA4)
• Strong data literacy with the ability to translate raw metrics into actionable growth strategies
• Advanced Excel or Google Sheets skills, including VLOOKUPs and Pivot Tables

Preferred competencies and qualifications

• Google Ads Search, Display, or Measurement certifications or Meta Certified Digital Media Buying Professional status (highly preferred)
• High attention to detail, strong time-management skills, and ability to thrive in a fast-paced, target-driven environment