Performance Marketing Manager

TRAVELOKA SERVICES PTE. LTD.; Singapore; On-site; SGD 120,000 - 190,000; Full time

Job summary

TRAVELOKA SERVICES PTE. LTD. is seeking a Performance Marketing Manager to own a portfolio across APAC channels, driving scalable campaigns with rigorous testing and evidence-based decisions.

The role blends execution and analysis, with opportunities as IC or first-line manager. Strong SQL, A/B testing, and multi-market experience are valued in a fast-paced travel marketplace.

Qualifications

• Bachelor’s degree in a quantitative field or demonstrated quantitative ability.
• 5–9 years in performance marketing, growth, analytics, management consulting, or similar.
• SQL proficiency to write/validate queries against transaction-level data.
• Experience designing or interpreting tests (A/B, holdouts, geo experiments) for business decisions.
• Comfort with budget ownership and scaling spend across multiple markets or campaigns.
• Clear written and verbal communication; ability to present to senior audiences.

Responsibilities

• Own a performance portfolio. Manage day-to-day execution and optimization of campaigns within your channel and markets.
• Design and run experiments to isolate incremental contribution of spend and push back on overstated attribution.
• Pull, query, and validate data directly; translate outputs into narratives for leadership.
• Improve operating rhythm by automating reporting/optimization workflows with analytics and engineering.
• Collaborate with product, commercial, finance, and creative to align campaigns with broader goals.
• Mentor junior analysts or contribute to team playbooks to raise analytical bar.

Skills

SQL

A/B testing

Communication

Budget management

Cross-functional collaboration

Analytical thinking

Multi-market experience

Education

Bachelor's degree in a quantitative field

Tools

Tableau

Looker

Data Studio

Python

R

Job description

About the Team

We are building a performance marketing organization where every dollar of spend is justified by evidence, not intuition. As a Manager on this team, you will own a portfolio within one of our paid acquisition channels (SEM, Metasearch, Display, Affiliates, or App Installs) and be accountable for the performance of that portfolio across our APAC markets.

Job Summary

This role sits at the intersection of execution and analysis. You will run campaigns at meaningful scale, design tests to measure their incremental impact, and translate the results into clear recommendations for how we deploy growth capital. You will not be optimizing toward vanity metrics or chasing last-click ROAS. You will be expected to interrogate the data, separate signal from noise, and build a defensible point of view on what is actually working.

This role can be structured as an individual contributor or as a first-line manager with a small team, depending on the candidate's strengths. Deep channel expertise is welcomed but not required. What matters is analytical rigor and the ability to learn fast in a high-velocity environment. If you come from a consulting, analytics, or growth background and want to apply that thinking to performance marketing, we want to hear from you.

How You Will Work

You will operate with a clear scope and high accountability. We expect you to form hypotheses, test them, and update your point of view based on what the evidence shows. You will have direct access to senior leadership through regular reviews, and your analyses will inform decisions on where the company invests its growth capital.

We are not looking for someone who runs the existing playbook. We are looking for someone sharp enough to question it, structured enough to test it, and credible enough to change it.

Job Responsibilities

• Own a performance portfolio. Manage day-to-day execution and optimization of campaigns within your assigned channel and markets. Set targets, monitor pacing, and make trade‑off decisions on bids, budgets, audiences, and creative with full ownership of outcomes.
• Measure what matters. Design and run experiments (geo holdouts, A/B tests, audience splits, lift studies) to isolate the incremental contribution of your spend. Push back on attribution‑based reporting when it overstates impact, and replace assumptions with evidence wherever possible.
• Work the data yourself. Pull, query, and validate data directly. You should be comfortable in SQL and able to build the analyses you need without waiting on the analytics team. Translate raw output into clear narratives that leadership and stakeholders can act on.
• Improve the operating rhythm. Identify manual reporting and optimization workflows that should be automated. Partner with analytics and engineering to put better tools in your team's hands. Faster cycle times and cleaner data are part of the job, not an afterthought.
• Collaborate across functions. Work with product, commercial, finance, and creative to ensure your campaigns are connected to broader business goals. Bring channel‑level insights into cross‑functional planning conversations and translate them into language non‑marketers can use.
• Develop team capability. If managing direct reports, set the analytical bar and coach your team toward it. If operating as an IC, mentor more junior analysts and contribute to playbooks the wider team can lean on.

Job Requirements

• Bachelor's degree in a quantitative field (engineering, mathematics, statistics, economics, computer science) or strong demonstrated quantitative ability in another discipline.
• 5 to 9 years in performance marketing, growth, analytics, management consulting, or a similarly analytically intensive role.
• Working SQL proficiency. You can write your own queries against transaction‑level data, validate the output, and trust your own numbers.
• Experience designing or interpreting tests (A/B, holdouts, geo experiments) and translating results into business decisions.
• Comfort with budget ownership and the trade‑offs involved in scaling spend efficiently across multiple markets or campaigns.
• Clear written and verbal communication. You can structure an analysis, present it to a senior audience, and defend it under questioning.

Strong Plus

• Hands‑on experience with one or more paid channels: SEM (Google, Bing), Metasearch (Skyscanner, Kayak, Trivago, Google Hotel Ads), Display (Meta, TikTok, Criteo, RTB), Affiliates, or App Install networks.
• Familiarity with incrementality measurement, media mix modeling, or causal inference methods.
• Background in travel, e-commerce, marketplace, or another high‑volume transactional business.
• BI tool fluency (Tableau, Looker, Data Studio) and scripting (Python, R).
• Multi‑market or APAC regional experience.
• People management experience for the manager‑track variant of this role.