Performance Marketing Specialist, Mobile Applications (contract)

OPTIMUM SOLUTIONS (SINGAPORE) PTE LTD; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

OPTIMUM SOLUTIONS (SINGAPORE) PTE LTD is seeking a Marketing Specialist to lead large-scale marketing campaigns, media initiatives, and integrated projects from strategy through execution in Singapore.

This contract role ends on 14 April 2027. You will own performance media strategy, manage app campaigns for user acquisition and engagement, and collaborate with cross-functional teams to deliver integrated plans across social, digital, and events.

Qualifications

• 7–8 years of proven experience managing large-scale integrated marketing and performance media campaigns.
• Strong performance media expertise across paid digital, social, mobile, and other channels.
• Hands-on experience managing App campaigns focused on user acquisition, app downloads, conversion, retention and post-install engagement.
• Deep understanding of media measurement and attribution, MMM, incrementality, and related methods.
• Strong knowledge of media planning, media buying, social media, and digital marketing.
• Analytical and data-driven, able to synthesize insights from multiple data sources.
• Excellent project and stakeholder management skills across multiple campaigns and agencies.

Responsibilities

• Own performance media strategy and execution, including planning, budget allocation, audience targeting, and analysis.
• Manage App campaigns for user acquisition, app downloads, and engagement.
• Develop and execute integrated marketing plans across social, digital, performance media, traditional media, and events.
• Lead end-to-end delivery of large-scale campaigns, projects, sponsorships, and integrated activations across multiple channels and markets.
• Develop media strategies and oversee media planning and buying across digital, social, mobile, and other relevant channels.
• Analyse campaign data and audience insights to identify growth opportunities, optimise performance, and maximise ROI.
• Lead social media, influencer, employee activation, communications, and digital marketing initiatives.
• Manage media agencies, creative agencies, vendors, partners, and cross-functional stakeholders to ensure high-quality and timely delivery.
• Build and maintain relationships with external agencies, suppliers, venues, media partners, and event partners.

Skills

Performance media

App campaigns

Campaign management

Data analysis

Stakeholder management

Media planning & buying

Job description

Our client is a leading global technology company, and they are looking for aMarketing Specialistto lead large-scale marketing campaigns, media initiatives, and integrated projects from strategy through execution.

This is a contract role with the contract ending on 14 April 2027.

Responsibilities

• Own performance media strategy and execution, including campaign planning, optimisation, budget allocation, audience targeting, and performance analysis.
• Manage App campaigns focused on user acquisition, app downloads, and post-install engagement, with hands-on experience driving acquisition and conversion outcomes.
• Develop and execute integrated marketing and promotion plans across social, digital, performance media, traditional media, and events.
• Lead end-to-end delivery of large-scale marketing campaigns, projects, sponsorships, and integrated activations across multiple channels and markets.
• Develop media strategies and oversee media planning and buying across digital, social, mobile, and other relevant channels.
• Analyse campaign data and audience insights to identify growth opportunities, optimise performance, and maximise ROI.
• Apply strong knowledge of media measurement and attribution, including attribution methodologies, Marketing Mix Modelling (MMM), incrementality testing, and other measurement approaches.
• Lead social media, influencer, employee activation, communications, and digital marketing initiatives.
• Manage media agencies, creative agencies, vendors, partners, and cross-functional stakeholders to ensure high-quality and timely delivery.
• Build and maintain relationships with external agencies, suppliers, venues, media partners, and event partners.

Requirements

• 7-8 years of proven experience managing large-scale integrated marketing and performance media campaigns, either agency-side or client-side.
• Strong performance media expertise, with hands-on experience across paid digital, social, mobile, and other performance channels.
• Hands-on experience managing App campaigns, particularly those focused on user acquisition, app downloads, conversion, retention, and post-install engagement.
• Deep understanding ofmedia measurement and attribution, including attribution models, Marketing Mix Modelling (MMM), incrementality, experimentation, and campaign effectiveness measurement.
• Strong knowledge of media planning, media buying, social media, digital marketing, and performance marketing.
• Strong analytical and data-driven mindset, with the ability to analyse, synthesise, and communicate insights from multiple data sources.
• Strong project management and stakeholder management skills, with the ability to manage multiple campaigns, priorities, agencies, and deadlines simultaneously.
• Knowledge of SEO, influencer marketing, events, consumer behaviour, and broader digital marketing is an advantage.