Advertising Specialist | Pmax, Google & Meta Ads

INTELLIVISION TECHNOLOGY PTE. LTD.; Singapore; Presencial; SGD 80.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits provided

5 work days per week

Office near Tai Seng MRT

Yearly bonus

Performance bonus

Descripción de la vacante

INTELLIVISION TECHNOLOGY PTE. LTD. is seeking a Performance Marketing Specialist to lead Google Search and YouTube campaigns from our Singapore office near Tai Seng MRT.

The role demands at least five years in advertising operations with deep Google ecosystem expertise and hands-on asset optimization for Performance Max. You will manage budgets, drive ROI, and collaborate with creative teams to maximize conversions. Experience across TikTok, Ocean Engine, and Meta Ads is a plus.

Formación

• Bachelor's degree or higher in Marketing, Advertising, Statistics, or related discipline.
• Minimum 5 years of hands-on experience in advertising operations with heavy focus on Google ecosystem advertising (Search, Performance Max, and YouTube).
• Experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage.
• Core expertise in Google Ads—advanced Search campaign architectures, Performance Max asset group optimization, and YouTube ad funnels.
• Familiarity with TikTok Ads, Ocean Engine, and Meta Ads for supplementary traffic sources.
• Strong data analysis skills with advanced familiarity with Excel/Google Sheets and analytics tools.
• Strategic thinking and results-oriented mindset to manage multiple campaigns in a fast-paced environment.
• Excellent communication and collaboration skills; experience in team leadership or agency management is a plus.

Responsabilidades

• Develop and execute annual advertising strategies focusing on Google search and video channels.
• Manage monthly advertising budgets with ROI and performance targets.
• Oversee day-to-day operations of Google Ads, optimize Search campaigns, scale Performance Max, and manage YouTube campaigns.
• Maintain oversight of secondary platforms (TikTok Ads, Ocean Engine, Meta Ads) as supplementary sources.
• Conduct in-depth analysis of campaign performance and funnel metrics; prepare performance reports.
• Collaborate with creative and product teams to guide video ad concepts and landing page optimization.
• Stay updated on industry trends and Google algorithm/policy changes; explore new features.

Conocimientos

Google Ads mastery

Data analysis

Campaign management

Cross-platform advertising

Collaboration

Educación

Bachelor's degree in Marketing or related

Herramientas

Google Ads

TikTok Ads

Ocean Engine

Meta Ads

Descripción del empleo

• Performance Marketing Specialist (Google & Video Focus)

• 5 Work Days Per Week

• Office Near Tai Seng MRT, Singapore

• Medical Benefits Provided

• Entitled to Yearly Bonus & Performance Bonus

Requirements

• Education:Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.

• Experience:Minimum 5 years of hands‑on experience in advertising operations, with aheavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube). Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.

• Platform Proficiency:

  • Core Expertise:Deep, hands‑on mastery ofGoogle Ads—specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.

  • Secondary Platforms:Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads.

• Analytical Skills:Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi‑channel performance.

• Mindset & Execution:Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.

• Collaboration:Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

• Strategic Budget Management:Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.

• Google Ecosystem Mastery (Primary Focus):Oversee day‑to‑day operations with a core concentration onGoogle Ads, driving advanced optimization forSearch campaigns, scalingPerformance Max (PMax)strategies, and managing high‑impactYouTube advertisingcampaigns (covering setup, audience targeting, asset optimization, and A/B testing).

• Multi-Platform Operations (Minor Focus):Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.

• Data-Driven Analysis & Reporting:Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.

• Creative & Landing Page Collaboration:Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.

• Market Trends & Adaptation:Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.