Advertising Specialist - Pmax, Google & Meta Ads

INTELLIVISION TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Medical benefits provided

Yearly bonus

Performance bonus

Job summary

INTELLIVISION TECHNOLOGY PTE. LTD. is seeking a Performance Marketing Specialist focused on Google and video channels to drive scalable campaigns from strategy through execution.

The role anchors spend on Google Search, Performance Max, and YouTube, with collaboration across creative, content, and product teams. The ideal candidate brings 5+ years of hands-on Google ecosystem experience, strong data analytics skills in Excel/Sheets, and a results-oriented mindset to manage multiple campaigns in

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Statistics, or related discipline.
• Minimum 5 years of hands-on experience in advertising operations with a heavy focus on Google ecosystem (Search, Performance Max, YouTube).
• Experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage.

Responsibilities

• Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels.
• Oversee day-to-day operations with core concentration on Google Ads, optimization for Search, PMax, and YouTube campaigns.
• Maintain oversight of secondary platforms (TikTok Ads, Ocean Engine, Meta Ads) as secondary sources.
• Conduct in-depth analysis of campaign performance and key funnel metrics; prepare performance reports.
• Collaborate with creative and product teams to guide video ad concepts and landing page optimization.
• Stay informed of industry trends and adapt strategies to Google updates and new formats.

Skills

Google Ads mastery

YouTube ads

Performance Max

Data analytics

TikTok Ads

Meta Ads

Campaign management

ROI optimization

Excel

Education

Bachelor's degree

Tools

Google Ads platform

Job description

Performance Marketing Specialist (Google & Video Focus)

• 5 Work Days Per Week
• Office Near Tai Seng MRT, Singapore
• Medical Benefits Provided
• Entitled to Yearly Bonus & Performance Bonus

Requirements

• Education: Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
• Experience: Minimum 5 years of hands‑on experience in advertising operations, with a heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube) . Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
• Platform Proficiency:
  • Core Expertise: Deep, hands‑on mastery of Google Ads -specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.
  • Secondary Platforms: Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads.
  • Analytical Skills: Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi-channel performance.
  • Mindset & Execution: Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.
  • Collaboration: Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

• Strategic Budget Management: Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.
• Google Ecosystem Mastery (Primary Focus): Oversee day‑to‑day operations with a core concentration on Google Ads , driving advanced optimization for Search campaigns , scaling Performance Max (PMax) strategies, and managing high-impact YouTube advertising campaigns (covering setup, audience targeting, asset optimization, and A/B testing).
• Multi-Platform Operations (Minor Focus): Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.
• Data-Driven Analysis & Reporting: Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Creative & Landing Page Collaboration: Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.
• Market Trends & Adaptation: Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.