On-Trade Sales Executive (Wine & Spirits)

SINGAPORE STRAITS WINE COMPANY PTE. LTD.; Singapore; On-site; SGD 42,000 - 70,000; Full time

Benefits offered by this job

Commission plan

Career development

Premium brands exposure

Friendly environment

Job summary

Singapore Straits Wine Company Pte. Ltd. seeks a motivated On-Trade Sales Executive to grow and manage hospitality industry accounts, driving sales growth across our wine and spirits portfolio.

You will develop relationships with restaurants, bars, hotels, clubs, and cafés, negotiate listings and pricing, and support events and tastings to raise brand visibility. This role offers a dynamic, team-driven environment with attractive incentives.

Qualifications

• Diploma or Bachelor's degree in Business, Marketing, Hospitality, or related field.
• Minimum 2 years of sales experience in wine/spirits or F&B.
• Existing network within restaurants, hotels, bars, cafés, or hospitality establishments.
• Strong communication, negotiation, and relationship management skills.
• Self-motivated, target-driven, and able to work independently.
• Valid Class 3 driving license (advantageous).
• Passion for wine and spirits.

Responsibilities

• Develop and maintain relationships with on-trade customers (restaurants, bars, hotels, clubs, cafés) to drive sales growth.
• Identify and secure new business opportunities to expand customer base and market share.
• Achieve monthly and quarterly sales targets through account management and negotiation.
• Negotiate product listings, pricing, promotions, and commercial terms to maximize revenue.
• Prepare quotations and follow up inquiries to support sales closure.
• Build and sustain relationships with key decision-makers to enhance loyalty.

Skills

Sales experience

Wine knowledge

Relationship mgmt

Negotiation

Communication

Self-motivation

Independent work

Education

Diploma or Bachelor's Degree in Business, Marketing, Hospitality, or related field

Job description

Company Overview

The Straits Wine Company, established in 2006, is a leading wine importer, retailer, and distributor in Singapore. We partner with Michelin-starred restaurants and luxury hotels, offering artisanal wines from passionate winemakers worldwide.

Job Summary

Singapore Straits Wine Company Pte. Ltd. seeks a motivated On-Trade Sales Executive to grow and manage hospitality industry accounts, driving sales growth across our wine and spirits portfolio.

Responsibilities

Sales & Business Development

• Develop and maintain strong relationships with on-trade customers including restaurants, bars, hotels, clubs, and cafés to drive sales growth
• Identify and secure new business opportunities to expand the customer base and increase market share
• Achieve monthly and quarterly sales targets through strategic account management and negotiation
• Negotiate product listings, pricing, promotional activities, and commercial agreements to maximize revenue
• Prepare accurate quotations and promptly follow up on customer enquiries to support sales closure

Account Management

• Build and sustain relationships with key decision-makers such as business owners, F&B managers, purchasing managers, and sommeliers to enhance customer loyalty
• Conduct regular customer visits to strengthen partnerships and identify growth opportunities
• Monitor customer sales performance and recommend actionable strategies to increase revenue and market penetration
• Deliver excellent customer service and ensure timely resolution of customer enquiries to maintain satisfaction

Product Promotion

• Organize and support wine tastings, product launches, trade events, and promotional activities to increase brand visibility
• Educate customers on wine characteristics, food pairing, and product knowledge to enhance product appreciation and sales
• Promote the company’s wine portfolio to raise market awareness and customer engagement

Market & Operational Support

• Monitor market trends, competitor activities, and customer feedback to inform sales strategies
• Coordinate with operations and logistics teams to ensure timely order fulfillment and delivery
• Collaborate with purchasing and marketing teams to support sales initiatives and campaigns
• Prepare sales reports and maintain accurate customer records for performance tracking and decision-making

Preferred competencies and qualifications

• Diploma or Bachelor's Degree in Business, Marketing, Hospitality, or related field
• Minimum 2 years of sales experience, preferably in wine, spirits, beverage, or F&B industry
• Existing network within restaurants, hotels, bars, cafés, or hospitality establishments
• Strong communication, negotiation, and relationship management skills
• Self-motivated, target-driven, and able to work independently
• Valid Class 3 driving license (advantageous)
• Passion for wine and spirits

Other Information

• Competitive salary with attractive commission and incentive scheme
• Career development and training opportunities
• Exposure to premium international wine and spirit brands
• Friendly and supportive working environment