Wine & Spirits On-Trade Growth Executive

SINGAPORE STRAITS WINE COMPANY PTE. LTD.; Singapore; On-site; SGD 42,000 - 70,000; Full time

Benefits offered by this job

Commission plan

Career development

Premium brands exposure

Friendly environment

Job summary

Singapore Straits Wine Company Pte. Ltd. seeks a motivated On-Trade Sales Executive to grow and manage hospitality industry accounts, driving sales growth across our wine and spirits portfolio.

You will develop relationships with restaurants, bars, hotels, clubs, and cafés, negotiate listings and pricing, and support events and tastings to raise brand visibility. This role offers a dynamic, team-driven environment with attractive incentives.

Qualifications

• Diploma or Bachelor's degree in Business, Marketing, Hospitality, or related field.
• Minimum 2 years of sales experience in wine/spirits or F&B.
• Existing network within restaurants, hotels, bars, cafés, or hospitality establishments.
• Strong communication, negotiation, and relationship management skills.
• Self-motivated, target-driven, and able to work independently.
• Valid Class 3 driving license (advantageous).
• Passion for wine and spirits.

Responsibilities

• Develop and maintain relationships with on-trade customers (restaurants, bars, hotels, clubs, cafés) to drive sales growth.
• Identify and secure new business opportunities to expand customer base and market share.
• Achieve monthly and quarterly sales targets through account management and negotiation.
• Negotiate product listings, pricing, promotions, and commercial terms to maximize revenue.
• Prepare quotations and follow up inquiries to support sales closure.
• Build and sustain relationships with key decision-makers to enhance loyalty.

Skills

Sales experience

Wine knowledge

Relationship mgmt

Negotiation

Communication

Self-motivation

Independent work

Education

Diploma or Bachelor's Degree in Business, Marketing, Hospitality, or related field

Job description

Singapore Straits Wine Company Pte. Ltd. seeks a motivated On-Trade Sales Executive to grow and manage hospitality industry accounts, driving sales growth across our wine and spirits portfolio.

You will develop relationships with restaurants, bars, hotels, clubs, and cafés, negotiate listings and pricing, and support events and tastings to raise brand visibility. This role offers a dynamic, team-driven environment with attractive incentives.