National Key Account Manager

FROSTS FOOD & BEVERAGE (PTE.) LTD.; Singapore; On-site; SGD 90,000 - 180,000; Full time

Benefits offered by this job

Sales commission

Transport allowance

Handphone allowance

Job summary

FROSTS FOOD & BEVERAGE (PTE.) LTD. is seeking a seasoned Sales leader to maintain and grow key retail accounts in FMCG. You will lead a team of KAMs and merchandisers to deliver on sales targets, manage promotions, and ensure in-store excellence across distribution channels.

The role requires strong negotiation, cross-functional collaboration, and a strategic mindset to optimize listings, planograms, and trade budgets while upholding company ethics and standards.

Qualifications

• Minimum Diploma with 10 years in FMCG sales.
• Experience managing major retail chain accounts with multi-category handling.
• Proven leadership of KAMs, merchandisers or field sales teams.
• Strong commercial acumen to analyse sales performance and market trends.
• Excellent negotiation, presentation and stakeholder management skills.

Responsibilities

• Maintain customer relationships and grow key accounts.
• Lead 3 Key Account Managers to meet retail objectives and manage budgets, distribution, brand and financial targets.
• Negotiate deliverables, trading terms, space buys, listings and other requirements.
• Drive sell-in and sell-out via promotions, listings, assortment optimization, planograms, and in-store merchandising.
• Collaborate with cross-functional teams to achieve brand and in-market objectives and ensure compliance with policies.

Skills

Leadership

Negotiation

Stakeholder management

Sales planning

Analytical skills

Cross-functional teamwork

Education

Diploma

Job description

Job Responsibilities

1.Maintain customer relationships and key accounts growth

• Build and manage a Retail chain account personally and lead 3 Key Account Managers to meet retail business objectives.
• Lead in internal and external business reviews, key accounts performance and key accounts' brands deliverables.
• Negotiate with key accounts on deliverables, trading terms, space buys, listings and other requirements.
• Lead key accounts team towards sales targets and managing trade budget, distribution, brand and financial objectives.

Product and market deliverables

• Plan and drive sell-in and sell-out via key accounts promotion execution, new listing, assortment optimization, planogram compliance, on-shelf availability, in-store merchandising,
• Timely activation/promotional set-up (e.g. secondary displays, POSMs and/or road shows).
• Attend and contribute to periodic meetings, e.g. brands meeting, principals meeting, heads of department meeting, sales & supply chain meeting, etc.

Team leadership

• Guide Key Accounts Managers and Merchandisers to achieve excellence in in-store merchandising, stocks replenishment, planogram compliance, promotional execution and managing stocks return.
• Collaborate with commercial teams and multi-functional teams to achieve brand and in-market objectives, demand planning and forecasting, supply chain and logistics, etc.
• Ensure compliance with company policy, trade practices and business ethics.

4.Any other commercial and/or operational tasks as assigned.

Pre-Requisites

1.Minimum Diploma holders with 10years' experience in FMCG industry and sales management.

2.Proven experience managing major retail chain accounts with multiple categories, including trading terms negotiation, promotions planning, new product listings, assortment, planogram compliance, trade budget management and monthly reporting.

3.Strong leadership capability with experience managing Key Account Managers, merchandisers or field sales teams to deliver sales targets and in-store execution standards.

4.Sound commercial acumen with the ability to analyse sales performance, market trends, customer data and financial metrics to support business decisions.

5.Excellent negotiation, presentation and stakeholder management skills, with the confidence to lead internal and external business reviews.

6.Ability to work closely with principals, brand teams, supply chain, finance, logistics and other cross-functional teams to achieve brand, key accounts and operational objectives.

7.High level of integrity, accountability and professionalism, with strong compliance to company policies, trade practices and business ethics.

Remuneration Package

Salary range: Based on experience

Sales commission: Eligible

Transport allowance: Eligible

Handphone allowance: Eligible