Key Account Manager

Wilmar International; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Wilmar International in Singapore is seeking an experienced Sales & Key Account Manager to drive growth with major modern trade retailers, optimize distributions and promotions, and build strong partnerships.

You will collaborate with marketing, supply chain, and finance to plan trade spend, analyze performance data with Power BI and Excel, and negotiate favorable terms to achieve profitable outcomes. The role demands strategic thinking and independent execution.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• Proven success in FMCG sales or account management.
• Experience in key account management for large retailers in modern trade.
• Strategic thinker with ability to translate data into insights.

Responsibilities

• Drive sales growth and profitability by achieving volume and distribution targets.
• Develop and execute customer-focused sales strategies.
• Build and maintain strong relationships with key account contacts.
• Negotiate pricing, promotional allowances, and trading terms.
• Collaborate with cross-functional teams to deliver marketing and operations.
• Monitor market trends and inform strategy.
• Lead business reviews and present performance updates.

Skills

Sales growth

Key account mgmt

Negotiation

Relationship building

Data analytics

Business planning

Power BI

MS Excel

Analytical

Team player

Education

Bachelor’s degree in Business/Marketing

Tools

Power BI

Excel

PowerPoint

Word

Job description

• Drive sales growth and profitability by achieving volume and distribution targets.
• Develop and execute customer-focused sales strategies that align with business goals and leverage market insights.
• Build & maintain strong relationships with your key account contacts.
• Manage & optimise promotional budgets, ensuring an efficient ROI.
• Drive promotional excellence, ensuring marketing campaigns and in-store activations deliver maximum impact.
• Negotiate pricing, promotional allowances, and trading terms to secure mutually beneficial commercial outcomes.
• Collaborate with cross-functional teams (marketing, supply chain, sales) to deliver effective marketing executions and seamless operations.
• Monitor market trends, competitor activities and customer insights to inform strategy.
• Lead business reviews and present regular performance updates to internal and external stakeholders.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven success in sales or account management in the FMCG industry, with a focus on growth and performance.
• Have experience in Key Account management, especially for big retailers in modern trade such as Fair Price, Giant, Sheng Siong, etc.
• Strong negotiation skills to secure favorable deals and outcomes for both the company and customers.
• Exceptional relationship-building skills and a history of developing strong, long-term partnerships.
• Experience in business planning, trade spend management & promotional execution is a plus.
• A strategic mindset with the ability to leverage data insights for decision-making.
• Analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Understanding of business operations, including marketing, category management, and supply chain operations.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and tools like Power BI for data analysis.
• A collaborative team player with a results-driven approach, who can also work independently to achieve goals.