Key Account Representative

LOTTE Confectionery (S.E.A) Pte Ltd; Singapore; On-site; SGD 50,000 - 84,000; Full time

Job summary

LOTTE Confectionery (S.E.A) Pte Ltd in Singapore seeks a driven Key Account Manager to grow our Modern Trade footprint within the FMCG supermarket sector. You will manage assigned accounts, drive promotions, and collaborate with cross-functional teams to maximise sales and distribution.

The ideal candidate has 2–3 years in Key Account Management or Sales, at least 1 year in a management-related role, and hands-on experience with Excel and PowerPoint. Experience in Modern Trade is a MUST.

Qualifications

• Min 2 - 3 years of Key Account Management / Sales Executive
• Min 1 year in the Management Field (e.g., CMM, NTUC, or DFI)
• Experience in Modern Trade is a MUST
• Experience in an FMCG environment (i.e., Supermarket industry)
• Excel & PowerPoint skills

Responsibilities

• Achieve monthly sales targets for assigned accounts.
• Collaborate closely with Operations team on assigned accounts to optimize sales, distribution, and merchandising opportunities are maximized to achieve sales targets.
• Monitor the service level of assigned accounts and minimize loss of sales opportunities.
• Assist to improve promotion strategies to increase sales and business opportunity
• Set and establish objectives, marketing and promotional plans together with retailers
• Gather market research on industry trends and intelligence to expand business opportunities
• To do new product listing with each supermarket chain and be responsible for the planning and implementation of new products launch activities.
• Responsible for product promotion proposal submission, negotiation, and execution.
• To liaise and negotiate with supermarket personnel for products display space and rental during promotion periods, and to improve the visual merchandising of our products.
• Propose and execute ways to expand product display for brand awareness in outlets.
• Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations, e.g., stock ordering, replenishment
• Understand the customers business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlets potential for maximizing the company's profits.
• Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the companys interests.
• Assist in developing and implementing sales activities (NCP, Promotion, thematic campaign).
• Monitor and track marketing expenses to ensure that trade spend is within budget
• Analyze category, brand sales, and promotions of KAs for business opportunities to grow sales, volume, and distribution
• Provide feedback on the trade and competitors market developments to maintain relevance and competitiveness
• Conduct quarterly and/or bi-yearly business reviews with assigned KAs to improve sales performance and further develop the business.

Skills

Key Account Management

Sales Executive

Management Field

Modern Trade

FMCG

Tools

Excel

PowerPoint

Job description

• Min 2 - 3 years of Key Account Management / Sales Executive
• Min 1 year in the Management Field (e.g., CMM, NTUC, or DFI)
• Experience in Modern Trade is a MUST
• Experience in an FMCG environment (i.e., Supermarket industry)

Qualifications & Experience

• Min 2 - 3 years of Key Account Management / Sales Executive
• Min 1 year in the Management Field (e.g., CMM, NTUC, or DFI)
• Experience in Modern Trade is a MUST
• Experience in an FMCG environment (i.e., Supermarket industry)
• Excel & PowerPoint skills

Key Account Management Responsibilities

• Achieve monthly sales targets for assigned accounts.
• Collaborate closely with Operations team on assigned accounts to optimize sales, distribution, and merchandising opportunities are maximized to achieve sales targets.
• Monitor the service level of assigned accounts and minimize loss of sales opportunities.

Promotion Strategy & Product Launch

Assist to improve promotion strategies to increase sales and business opportunity

Set and establish objectives, marketing and promotional plans together with retailers

Gather market research on industry trends and intelligence to expand business opportunities

To do new product listing with each supermarket chain and be responsible for the planning and implementation of new products launch activities.

• Responsible for product promotion proposal submission, negotiation, and execution.
• To liaise and negotiate with supermarket personnel for products display space and rental during promotion periods, and to improve the visual merchandising of our products.
• Propose and execute ways to expand product display for brand awareness in outlets.

Relationship Building

• Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations, e.g., stock ordering, replenishment
• Understand the customers business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlets potential for maximizing the company's profits.
• Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the companys interests.

Sales Development

• Assist in developing and implementing sales activities (NCP, Promotion, thematic campaign).
• Monitor and track marketing expenses to ensure that trade spend is within budget
• Analyze category, brand sales, and promotions of KAs for business opportunities to grow sales, volume, and distribution
• Provide feedback on the trade and competitors market developments to maintain relevance and competitiveness
• Conduct quarterly and/or bi-yearly business reviews with assigned KAs to improve sales performance and further develop the business.