Sales Executive / Manager (Key Accounts)

LOTTE Confectionery (S.E.A.) PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

LOTTE Confectionery (S.E.A.) PTE. LTD. in Singapore is seeking a results-driven Key Account Manager with 2–3 years in KAM or Sales, and at least 1 year in a management role.

You will lead KA activities in Modern Trade, drive promotions with retailers, and strengthen relationships with buyers to grow market share in the supermarket sector. The role requires strong Excel and PowerPoint skills, with a focus on sales growth, merchandising optimization, and collaborative cross-functional execution

Qualifications

• 2–3 years in Key Account Management or Sales
• At least 1 year in management field (CMM/NTUC/DFI)
• Experience in Modern Trade is a MUST
• FMCG experience in supermarket industry
• Proficient in Excel & PowerPoint

Responsibilities

• Achieve monthly sales targets for assigned accounts.
• Collaborate with Operations to optimize sales, distribution, and merchandising opportunities.
• Monitor service levels and minimize loss of sales opportunities.
• Assist promotion strategies and launch activities with retailers.
• Set objectives and promotional plans with retailers.
• Gather market research to expand opportunities.
• Negotiate display space and rental during promotions.
• Build relationships with buyers and outlet personnel to ensure smooth operations.
• Conduct quarterly business reviews with KA accounts to improve sales performance.

Job description

Qualifications & experience

• Min 2 - 3 years of Key Account Management / Sales Executive experience
• Min 1 year in the Management Field (e.g., CMM, NTUC, or DFI)
• Experience in Modern Trade is a MUST
• Experience in an FMCG environment (i.e., Supermarket industry)
• Excel & PowerPoint skills

Key Account Management Responsibilities:

• Achieve monthly sales targets for assigned accounts.
• Collaborate closely with the Operations team on assigned accounts to optimize sales, distribution, and merchandising opportunities are maximized to achieve sales targets.
• Monitor the service level of assigned accounts and minimize loss of sales opportunities.

Promotion Strategy & Product Launch:

• Assist to improve promotion strategies to increase sales and business opportunity
• Set and establish objectives, marketing and promotional plans together with retailers
• Gather market research on industry trends and intelligence to expand business opportunities
• To do new product listing with each supermarket chain and be responsible for the planning and implementation of new product’s launch activities.
• Responsible for product promotion proposal submission, negotiation, and execution.
• To liaise and negotiate with supermarket personnel for product’s display space and rental during promotion periods, and to improve the visual merchandising of our products.
• Propose and execute ways to expand product display for brand awareness in outlets.

Relationship Building:

• Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations, e.g., stock ordering, replenishment
• Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing the company’s profits.
• Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the company’s interests.

Sales Development:

• Assist in developing and implementing sales activities (NCP, Promotion, thematic campaign).
• Monitor and track marketing expenses to ensure that trade spend is within budget
• Analyze category, brand sales, and promotions of KAs for business opportunities to grow sales, volume, and distribution
• Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness
• Conduct quarterly and/or bi-yearly business reviews with assigned KAs to improve sales performance and further develop the business.