Key Accounts Manager (FMCG)

STAFFELLA RECRUITMENT AGENCY; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

STAFFELLA RECRUITMENT AGENCY is seeking a dynamic Key Account Manager for the fast-paced FMCG sector in Singapore. You will lead key retail and trade partnerships, drive performance, and deliver strong commercial outcomes.

You should be data-driven, adept at building strategic partnerships, and capable of translating market insights into growth plans. Proficiency in Excel, Power BI, and PowerPoint is preferred.

Qualifications

• Proven track record in Key Account Management or FMCG sales.
• Strong negotiation and commercial strategy skills.
• Analytical and data-driven with ability to translate data into plans.
• Experience in trade marketing, category management, and trade spend analysis.
• Excellent communication and relationship-building in collaborative environments.
• Proficiency in Excel, PowerPoint, and data visualization tools.

Responsibilities

• Own and grow relationships with key accounts to ensure client satisfaction and growth.
• Drive revenue, market share, and product distribution with tailored sales strategies.
• Develop customer-specific business plans using market data and insights.
• Manage trade investments and promotional budgets to maximize ROI.
• Lead promotions and in-store activities with marketing and merchandising teams.
• Negotiate pricing, terms, and promotional support with retail partners.
• Collaborate with supply chain, marketing, and finance for go-to-market execution.
• Monitor market trends, analyze sales data, and provide actionable insights.
• Prepare and present account reviews and forward plans to stakeholders.
• Coordinate cross-functional reviews and performance reporting.

Skills

Key Account Management

Sales Strategy

Negotiation

Analytical Skills

Trade Marketing

Category Management

Trade Spend Analysis

Power BI

Microsoft Excel

Microsoft PowerPoint

Tools

Power BI

Microsoft Excel

Microsoft PowerPoint

Job description

About the Role
Our client are seeking an energetic and strategic Key Account Manager to join the growing team in the fast-paced FMCG industry. You’ll take charge of managing key retail and trade accounts, driving performance, and delivering strong commercial outcomes. If you thrive on data-driven decision-making, building strategic partnerships, and driving market share, this role is for you.

What You’ll Be Responsible For

• Account Leadership: Own and grow relationships with key accounts, acting as the primary point of contact to ensure client satisfaction and sustainable business growth.
• Sales Performance: Drive revenue, market share, and product distribution by executing tailored sales strategies aligned with commercial targets.
• Strategic Planning: Develop and implement customer-specific business plans using market data, category insights, and performance metrics.
• Budget Management: Manage trade investments and promotional budgets effectively to maximize ROI and campaign effectiveness.
• Promotion Execution: Lead flawless execution of promotions and in-store activities, collaborating with marketing and merchandising teams to drive consumer engagement.
• Negotiation & Deal-Making: Negotiate pricing, terms, and promotional support to secure win-win outcomes with retail partners.
• Cross-Functional Collaboration: Partner with supply chain, marketing, and finance to ensure smooth operations and aligned go-to-market execution.
• Insights & Reporting: Monitor market trends, analyze sales data, and provide actionable insights to refine strategy and enhance performance.
• Business Reviews: Prepare and present account reviews, business performance summaries, and forward plans to internal and external stakeholders.

Who You Are

• A proven performer in Key Account Management or Sales within the FMCG industry.
• Skilled in negotiation and commercial strategy, with a track record of securing favorable business outcomes.
• Analytical and insights-driven, with the ability to translate complex data into clear, actionable business plans.
• Experienced in trade marketing, category management, and trade spend analysis.
• A confident communicator and relationship builder who thrives in collaborative environments.
• Highly proficient in Microsoft Excel, PowerPoint, and tools such as Power BI or other data visualization platforms.
• Self-driven, highly organized, and comfortable managing multiple priorities in a dynamic market.

We regret that only shortlisted candidates will be notified!