Key Account Executive (FMCG)

Nishin Baby Pte. Ltd.; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

Nishin Baby Pte Ltd in Singapore is seeking a proactive Key Account Executive to drive sales growth and strengthen relationships with major retail partners. The role focuses on managing key accounts, negotiating terms, and coordinating promotions to achieve sales targets.

You will collaborate with marketing, supply chain, and operations to ensure smooth execution of activities, with travel as needed to support customers and market development. A 3–5 year FMCG sales background is preferred.

Qualifications

• Diploma or degree in business, sales, marketing or related discipline.
• Minimum 3–5 years of sales experience in FMCG.
• Proven experience managing key accounts with buyers from major supermarkets, department stores, and retail chains.
• Experience in baby essentials or related consumer products is highly preferred.
• Experience in planning and executing marketing campaigns, trade promotions, or brand-building activities is a plus.
• Strong negotiation, communication, and relationship management skills.
• Good understanding of retail operations, category management, and FMCG market trends.
• Ability to analyze sales data and translate insights into actionable sales plans.

Responsibilities

• Manage and develop relationships with key accounts, including supermarkets, department stores, and retail chains.
• Work with buyers to secure product listings, negotiate terms, and execute promotions.
• Develop and implement account plans to achieve sales targets and growth.
• Monitor sales performance, inventory levels, and product movement to inform strategies.
• Plan and execute trade promotions, in-store campaigns, and product launches.

Skills

Account management

Negotiation

Communication

Relationship building

Excel

PowerPoint

Data analysis

Sales planning

Education

Business/Marketing degree

Tools

Microsoft Office

Job description

Nishin Baby Pte Ltd is looking for a proactive and results-driven Key Account Executive to drive sales growth and strengthen relationships with key retail partners. The ideal candidate should possess solid FMCG sales experience, with a strong track record of managing major supermarket, department store, and retail chain accounts. Experience in baby essential products and marketing activities will be highly advantageous.

Key Responsibilities

• Manage and develop relationships with key accounts, including supermarkets, department stores, and retail chains.
• Work closely with buyers to secure product listings, negotiate commercial terms, and execute promotional activities.
• Develop and implement account plans to achieve sales targets, market penetration, and business growth.
• Monitor sales performance, inventory levels, and product movement to recommend effective sales strategies.
• Plan and execute trade promotions, in-store campaigns, product launches, and merchandising initiatives.
• Conduct market research to monitor industry trends, customer preferences, competitors’ activities, and pricing strategies.
• Collaborate with internal teams, including marketing, supply chain, and operations, to ensure smooth execution of sales activities.
• Prepare regular sales reports, forecasts, and account performance analysis for management review.
• Identify and pursue new business opportunities to expand distribution channels and increase market share.
• Participate in customer meetings, trade exhibitions, and business events.
• Travel locally and overseas as required to support customers, business expansion, and market development.

Requirements

• Diploma or Degree in Business Administration, Sales, Marketing, or a related discipline.
• Minimum 3-5 years of sales experience in the FMCG industry.
• Proven experience managing key accounts and dealing directly with buyers from major supermarkets, department stores, and retail chains.
• Experience in baby essentials, baby care, mother-and-child products, or related consumer products is highly preferred.
• Experience in planning and executing marketing campaigns, trade promotions, or brand-building activities will be an added advantage.
• Strong negotiation, communication, and relationship management skills.
• Good understanding of retail operations, category management, and FMCG market trends.
• Ability to analyze sales data and translate insights into actionable sales plans.
• Self-motivated, independent, and target-oriented with a strong commercial mindset.
• Proficient in Microsoft Office applications, especially Excel and PowerPoint.