National Key Account Manager

frosts food & beverage (pte.) ltd.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Sales commission

Transport allowance

Handphone allowance

Job summary

frosts food & beverage (pte.) ltd. in Singapore seeks a seasoned Key Accounts Manager to drive growth across major retail chains. You will lead 3 KAMs, negotiate trading terms, plan promotions, and ensure in-store execution meets brand standards.

The role requires a Diploma with 10+ years in FMCG sales management, strong leadership, and proven ability to analyse sales data, manage budgets, and collaborate with cross-functional teams to achieve market objectives.

Qualifications

• Minimum Diploma holders with 10 years’ experience in FMCG industry and sales management.
• Proven experience managing major retail chain accounts with multiple categories, including trading terms negotiation, promotions planning, new product listings, assortment, planogram compliance, trade budget management and monthly reporting.
• Strong leadership capability with experience managing Key Account Managers, merchandisers or field sales teams to deliver sales targets and in-store execution standards.
• Sound commercial acumen with the ability to analyse sales performance, market trends, customer data and financial metrics to support business decisions.
• Excellent negotiation, presentation and stakeholder management skills, with the confidence to lead internal and external business reviews.
• Ability to work closely with principals, brand teams, supply chain, finance, logistics and other cross-functional teams to achieve brand, key accounts and operational objectives.
• High level of integrity, accountability and professionalism, with strong compliance to company policies, trade practices and business ethics.

Responsibilities

• Maintain customer relationships and key accounts growth.
• Build and manage a Retail chain account personally and lead 3 Key Account Managers to meet retail business objectives.
• Lead in internal and external business reviews, key accounts performance and key accounts’ brands deliverables.
• Negotiate with key accounts on deliverables, trading terms, space buys, listings and other requirements.
• Lead key accounts team towards sales targets and managing trade budget, distribution, brand and financial objectives.
• Plan and drive sell-in and sell-out via key accounts promotion execution, new listing, assortment optimization, planogram compliance, on-shelf availability, in-store merchandising.
• Timely activation/promotional set-up (e.g. secondary displays, POSMs and/or road shows).
• Attend and contribute to periodic meetings, e.g. brands meeting, principals meeting, heads of department meeting, sales & supply chain meeting, etc.
• Guide Key Accounts Managers and Merchandisers to achieve excellence in in-store merchandising, stocks replenishment, planogram compliance, promotional execution and managing stocks return.
• Collaborate with commercial teams and multi-functional teams to achieve brand and in-market objectives, demand planning and forecasting, supply chain and logistics, etc.
• Ensure compliance with company policy, trade practices and business ethics.
• Any other commercial and/or operational tasks as assigned.

Skills

Key Accounts Management

Leadership

Negotiation

Stakeholder Management

Sales Analytics

Cross-functional Collaboration

Education

Diploma

Job description

Job Responsibilities

1.Maintain customer relationships and key accounts growth

• Build and manage a Retail chain account personally and lead 3 Key Account Managers to meet retail business objectives.
• Lead in internal and external business reviews, key accounts performance and key accounts’ brands deliverables.
• Negotiate with key accounts on deliverables, trading terms, space buys, listings and other requirements.
• Lead key accounts team towards sales targets and managing trade budget, distribution, brand and financial objectives.

2.Product and market deliverables

• Plan and drive sell-in and sell-out via key accounts promotion execution, new listing, assortment optimization, planogram compliance, on-shelf availability, in-store merchandising,
• Timely activation/promotional set-up (e.g. secondary displays, POSMs and/or road shows).
• Attend and contribute to periodic meetings, e.g. brands meeting, principals meeting, heads of department meeting, sales & supply chain meeting, etc.

3.Team leadership

• Guide Key Accounts Managers and Merchandisers to achieve excellence in in-store merchandising, stocks replenishment, planogram compliance, promotional execution and managing stocks return.
• Collaborate with commercial teams and multi-functional teams to achieve brand and in-market objectives, demand planning and forecasting, supply chain and logistics, etc.
• Ensure compliance with company policy, trade practices and business ethics.

4.Any other commercial and/or operational tasks as assigned.

Pre-Requisites:

1.Minimum Diploma holders with 10years’ experience in FMCG industry and sales management.

2.Proven experience managing major retail chain accounts with multiple categories, including trading terms negotiation, promotions planning, new product listings, assortment, planogram compliance, trade budget management and monthly reporting.

3.Strong leadership capability with experience managing Key Account Managers, merchandisers or field sales teams to deliver sales targets and in-store execution standards.

4.Sound commercial acumen with the ability to analyse sales performance, market trends, customer data and financial metrics to support business decisions.

5.Excellent negotiation, presentation and stakeholder management skills, with the confidence to lead internal and external business reviews.

6.Ability to work closely with principals, brand teams, supply chain, finance, logistics and other cross-functional teams to achieve brand, key accounts and operational objectives.

7.High level of integrity, accountability and professionalism, with strong compliance to company policies, trade practices and business ethics.

Remuneration Package

Salary range: Based on experience
Sales commission: Eligible
Transport allowance: Eligible
Handphone allowance: Eligible