Sales Manager (Key Account Executive) FMCG

SHENG SHENG F & B INDUSTRIES PTE LTD; Singapore; Sur place; SGD 70 000 - 120 000; Plein temps

Résumé du poste

SHENG SHENG F & B INDUSTRIES PTE LTD is seeking a Key Account Manager, Retail – FMCG, to drive sales with major grocers in Singapore. You will work with KA Executives, Marketing, and Finance to grow shelf presence and promotions.

The role emphasizes building relationships with buyers, listing new products, and executing promotions across supermarket chains, including NTUC and Sheng Siong, while tracking performance and reporting to Sales leadership.

Qualifications

• Minimum 1 year in Management Field (e.g. CMM, FP NTUC & DFI).
• Experience in Modern Trade is a MUST.
• Experience in Key Accounts is an advantage.
• Work in a FMCG environment (Supermarket industry).
• Great communication skills for external customer facing & internal sales/merchandisers facing.
• Good Excel & PowerPoint skills (for internal reporting, and external document filling).
• Able to handle pressure on deadlines & attention to details.

Responsabilités

• Meet monthly sales targets for designated accounts. Collaborate with Operations to optimize sales, distribution, and merchandising.
• Monitor the service level of assigned accounts and minimize loss of sales opportunities.
• Enhance promotion strategies for increased sales and establish objectives and marketing plans with retailers.
• Do new product listings with each supermarket chain and plan/execute launch activities.
• Negotiate and execute product promotion proposals with supermarket personnel for display space and rental during promotions.
• Build and strengthen relationships with buyers and outlet personnel to ensure smooth operations and stock replenishment.
• Conduct quarterly and/or bi-yearly business reviews with assigned accounts to improve sales performance and develop the business further.

Connaissances

Management experience

Modern Trade

Key Accounts

FMCG environment

Communication skills

Outils

Excel

PowerPoint

Description du poste

The Key Account Manager, Retail – FMCG, is part of our Sales team. He/she is expected to work closely with the other KA Executives and Managers, as well as with Marketing, Sales Operations, Import & Export, and Finance & Accounts departments. We also expect to have strong Sales or Business Development experience in the Grocery segment with the major retail chains in Singapore that are not limited to NTUC, and Sheng Siong.

Qualifications & experience

• Min 1 year in Management Field (e.g. CMM, FP NTUC & DFI)
• Experience in Modern Trade is a MUST
• Experience in Key Accounts is an advantage
• Work in an FMCG environment (i.e. Supermarket industry)
• Great communication skills (for external customer facing & internal sales rep/merchandisers facing)
• Good Excel & PowerPoint skills (for internal reporting, and external document filling)
• Able to handle pressure on deadlines & attention to details

Tasks & responsibilitiesKey Account Responsibilities:

Meet monthly sales targets for designated accounts. Collaborate with Operations to optimize sales, distribution, and merchandising.

Monitor the service level of assigned accounts and minimize loss of sales opportunities.

Promotion Strategy and Product Launch:

Enhance promotion strategies for increased sales

Establish objectives and marketing plans with retailers.

Conduct market research on industry trends and intelligence for business expansion

Product Launch:

To do new product listing with each supermarket chain and responsible for the planning and implementing new product launch activities.

Responsible for product promotion proposal submission, negotiation, and execution.

To liaise and negotiate with supermarket personnel for product display space and rental during promotion periods, and to improve visual merchandising of our products.

Propose and execute ways to expand product display for brand awareness in outlets.

Relationship Building:

Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations e.g. stock ordering, replenishment

Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing profits to the company.

Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the company’s interests.

Sales Development:

Assist in developing and implementing sales activities (NCP, promotion, thematic campaign).

Monitor and track marketing expenses to ensure that trade spend is within budget

Analyze category, brand sales, and promotions of assigned accounts for business opportunities to grow sales, volume, and distribution Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness

Conduct quarterly and/or bi-yearly business reviews with assigned accounts to improve sales performance and to develop the business further.