Key Account Manager (FMCG)

col33 pte. ltd.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

COL33 PTE. LTD. is seeking a results-driven Key Account Manager to manage strategic supermarket and food service accounts in Singapore. You will build long-term partnerships, understand client needs, and coordinate with internal teams to ensure superior service and persistent revenue growth.

The role emphasizes strategic planning, channel management, negotiation, and cross-functional collaboration to optimize profitability across SKUs and trade spend.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 5 years of key account management experience in FMCG or retail.
• Proven experience in Strategic Category Management.
• Proven experience in Trade Spend Management.
• Proven experience in Customer-focused account development.
• Strong analytical skills, commercial acumen, and entrepreneurial mindset.
• Excellent negotiation and stakeholder management capabilities.

Responsibilities

• Develop commercial plans and execution models with internal stakeholders.
• Formulate and drive Joint Business Plans (JBPs) with key accounts.
• Identify market trends and develop strategies to outperform competitors.
• Collaborate with Marketing to create annual activity plans.
• Plan and execute BTL activities, including promotional mechanics and in-store merchandising (POSM).
• Drive effective channel and product range strategies to optimize profitability.
• Collaborate with internal teams to develop integrated business plans for account growth.
• Contribute to pricing strategy development across SKUs, balancing profit and market competitiveness.
• Implement Point-of-Purchase strategies to maximize trade spend efficiency.
• Manage trade spend allocations at the category level in support of route-to-market strategies.
• Evaluate promotional cost-effectiveness and ROI by channel and customer.
• Lead monthly forecast reviews and category management initiatives with retailers.
• Build and maintain strong commercial relationships with key retail accounts.
• Lead complex negotiations and contract discussions.
• Develop and implement channel differentiation strategies.
• Ensure proper implementation of contracts and adherence to agreed terms.
• Maintain compliance with competition laws and anti-bribery regulations.

Skills

Strategic Thinking

Negotiation

Stakeholder Management

Account Development

Analytical Skills

Commercial Acumen

Entrepreneurial Mindset

Channel Management

Market Analysis

Contract Negotiation

Education

Bachelor's degree in Business/Marketing

Job description

Job description:

We are seeking a results-driven and client-focused Key Account Manager to manage strategic customer accounts, including supermarkets and food service clients.

The ideal candidate will be responsible for building and maintaining long-term partnerships, understanding client needs, and coordinating with internal teams to ensure excellent service delivery and sustainable revenue growth.

Job Responsibilities

Strategic Thinking & Execution

• Develop commercial plans and execution models with internal stakeholders.
• Formulate and drive Joint Business Plans (JBPs) with key accounts.
• Identify market trends and develop strategies to outperform competitors.
• Collaborate with Marketing to create annual activity plans.
• Plan and execute BTL (below-the-line) activities, including promotional mechanics and in-store merchandising (POSM), with Marketing/Trade Marketing.

Sales & Profit Delivery

• Drive effective channel and product range strategies to optimize profitability.
• Collaborate with internal teams to develop integrated business plans for account growth.
• Contribute to pricing strategy development across SKUs, balancing profit and market competitiveness.
• Implement Point-of-Purchase strategies to maximize trade spend efficiency.
• Manage trade spend allocations at the category level in support of route-to-market strategies.
• Evaluate promotional cost-effectiveness and ROI by channel and customer.
• Lead monthly forecast reviews and category management initiatives with retailers.

Account Management & Partnerships

• Build and maintain strong commercial relationships with key retail accounts.
• Lead complex negotiations and contract discussions.
• Develop and implement channel differentiation strategies.

Compliance

• Ensure proper implementation of contracts and adherence to agreed terms.
• Maintain compliance with competition laws and anti-bribery regulations.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 5 years of key account management experience in FMCG or retail.
• Proven experience in:
• Strategic Category Management
• Trade Spend Management
• Customer-focused account development
• Strong analytical skills, commercial acumen, and entrepreneurial mindset.
• Excellent negotiation and stakeholder management capabilities.