MarTech Strategy Lead & Client Advisory

dentsu; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Dentsu is seeking a Martech Director to lead data-driven marketing strategies, MarTech implementation, and client advisory across omnichannel campaigns. This role focuses on transforming marketing with technology, strategy, and data to deliver measurable business outcomes.

The ideal candidate combines marketing insight with a strong technical background, can run client workshops, and will travel as needed to drive project success while shaping digital maturity for diverse client portfolios.

Qualifications

• 5–6 years of MarTech and data-driven marketing experience.
• Experience leading client workshops and strategy sessions.
• Ability to travel as required to meet client needs.
• Strong analytical communication and storytelling skills.
• Experience delivering consulting or digital maturity projects is desirable.

Responsibilities

• Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across MarTech platforms and omnichannel strategies.
• Advise clients on how MarTech components can work together to meet marketing and business goals.
• Identify client opportunities and key requirements to address marketing challenges and enhance digital maturity.
• Lead client workshops, whiteboarding sessions, and strategy discussions to co-create marketing strategies.
• Lead consulting, implementation, and managed services projects across a suite of MarTech tools and platforms.
• Own pre-sales targets and nurture client relationships for long-term success.

Skills

Analytical mindset

Strategic thinking

Client workshops

Data-driven marketing

Cross-functional collaboration

Tools

Tealium

Segment

SFMC

Braze

Job description

Dentsu is seeking a Martech Director to lead data-driven marketing strategies, MarTech implementation, and client advisory across omnichannel campaigns. This role focuses on transforming marketing with technology, strategy, and data to deliver measurable business outcomes.

The ideal candidate combines marketing insight with a strong technical background, can run client workshops, and will travel as needed to drive project success while shaping digital maturity for diverse client portfolios.