Remote MarTech Lead: AI-Driven Analytics & Strategy

Trade Nation; Singapore; Remote; SGD 150,000 - 230,000; Full time

Job summary

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem across a multi-jurisdiction regulated environment. You will shape the MarTech strategy, architecture, and roadmap, partnering with Marketing, Product, Engineering and Data to drive delivery and ensure governance.

The role covers CMS, HubSpot, tracking, analytics, consent mode and data governance, with practical AI use cases across content and campaign operations, plus vendor selection and buy-versus-build decisions.

Qualifications

• 6+ years of experience in MarTech or related field with ownership of a marketing tech stack
• Hands-on experience with headless CMS platforms and marketing analytics tools such as HubSpot, GA4, server-side tagging and Amplitude-like platforms
• Strong front-end development experience (JavaScript/TypeScript, React.js, Angular)
• Proven ability to evaluate, implement, optimise, and rationalise technology solutions including vendor selection and buy-versus-build decisions
• Good understanding of data governance, consent management, and regulatory requirements in regulated industries
• Experience applying AI tools in marketing to drive measurable outcomes in a remote-first environment

Responsibilities

• Own the MarTech strategy and architecture, including audit, roadmap and future-state technology stack
• Manage CMS, HubSpot, tracking and analytics ecosystem with governance and scalable processes
• Lead vendor selection, negotiations and renewals with clear buy/build decisions
• 設ablish foundations for tracking, measurement and analytics (server-side tagging, GA4, Consent Mode)
• Identify and deliver practical AI use cases across content, localisation and campaign operations
• Collaborate across Marketing, Product, Engineering and Data teams as the tech partner in a remote-first setup

Skills

MarTech strategy

Vendor management

Front-end development

HubSpot / CRM

GA4 / analytics

Tools

Headless CMS

React/Angular

Server-side tagging

Job description

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem across a multi-jurisdiction regulated environment. You will shape the MarTech strategy, architecture, and roadmap, partnering with Marketing, Product, Engineering and Data to drive delivery and ensure governance.

The role covers CMS, HubSpot, tracking, analytics, consent mode and data governance, with practical AI use cases across content and campaign operations, plus vendor selection and buy-versus-build decisions.