Director

Happy Marketer Pte Ltd; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Happy Marketer Pte Ltd in Singapore is seeking an experienced marketer who blends strategy, MarTech, and data to craft hyper-personalized customer experiences. The ideal candidate brings a passion for driving business outcomes through integrated marketing technology and data-driven insights.

You will lead campaigns, optimize customer journeys across omnichannel touchpoints, consult on MarTech integration, and guide client workshops.

Qualifications

• Analytical mindset with the ability to translate business goals into actionable technical solutions.
• Hands-on MarTech proficiency with Tealium, Segment, SFMC, Braze.
• Strategic vision to juggle multiple clients and projects.
• 5–6 years of experience delivering MarTech and data-driven marketing strategies.
• Experience in leading client workshops and strategy sessions.
• Passion for technology and data, with the ability to share ideas with clients.
• Willingness to travel as required to meet client needs.
• Consulting background and digital maturity project experience is desirable.

Responsibilities

• Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across MarTech platforms and omnichannel strategies.
• Advise clients on how MarTech components can work together to achieve marketing goals.
• Identify client opportunities and requirements to address marketing challenges and elevate digital maturity.
• Lead client workshops, whiteboarding sessions, and strategy discussions to co-create marketing strategies.
• Oversee consulting, implementation, and managed services projects across MarTech tools and platforms.
• Own pre-sales targets, helping clients achieve marketing effectiveness and nurture long-term relationships.

Skills

Analytical Mindset

MarTech Proficiency

Strategic Vision

Experience (5-6 years)

Workshop Facilitation

Passion for Innovation

Flexibility/Travel

Consulting Background

Tools

Tealium

Segment

SFMC

Braze

Job description

We're seeking an experienced, forward-thinking marketer who is not only well-versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.

Job Description:

Key Responsibilities:

• Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.

• MarTech Consultation: Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.

• Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.

• Strategic Leadership: Lead client workshops, whiteboarding sessions, and strategy discussions, co-creating marketing strategies that help clients mature digitally.

• Project Ownership: Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms.

• Pre-Sales & Client Management: Own pre-sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long-term success.

Key Qualifications:

• Analytical Mindset: Strongly analytical, with the ability to translate business goals into actionable technical solutions.

• MarTech Proficiency: Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), driving marketing strategies with data-driven insights.

• Strategic Vision: Ability to juggle multiple clients and projects, maintaining both a high-level strategic view and a detailed understanding of technical execution.

• Relevant Experience: 5-6 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.

• Workshop Facilitation: Proven experience in leading and delivering client workshops and strategy sessions.

• Passion for Innovation: A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders.

• Flexibility: Willingness to travel as required to meet client needs and drive project success.

• Consulting Background: Experience in delivering consulting or digital maturity projects is highly desirable.

This is an exciting opportunity for someone who thrives at the intersection of marketing, technology, and strategy—ready to help clients unlock their digital potential.

Location:

Singapore

Brand:

Happy Marketer

Time Type:

Full time

Contract Type:

Permanent