MarTech Lead

Trade Nation; Singapore; Remoto; SGD 150.000 - 230.000; Tempo pieno

Descrizione del lavoro

Trade Nation is seeking a MarTech Lead to own the marketing technology ecosystem across a multi-jurisdiction regulated environment. You will shape the MarTech strategy, architecture, and roadmap, partnering with Marketing, Product, Engineering and Data to drive delivery and ensure governance.

The role covers CMS, HubSpot, tracking, analytics, consent mode and data governance, with practical AI use cases across content and campaign operations, plus vendor selection and buy-versus-build decisions.

Competenze

• 6+ years of experience in MarTech or related field with ownership of a marketing tech stack
• Hands-on experience with headless CMS platforms and marketing analytics tools such as HubSpot, GA4, server-side tagging and Amplitude-like platforms
• Strong front-end development experience (JavaScript/TypeScript, React.js, Angular)
• Proven ability to evaluate, implement, optimise, and rationalise technology solutions including vendor selection and buy-versus-build decisions
• Good understanding of data governance, consent management, and regulatory requirements in regulated industries
• Experience applying AI tools in marketing to drive measurable outcomes in a remote-first environment

Mansioni

• Own the MarTech strategy and architecture, including audit, roadmap and future-state technology stack
• Manage CMS, HubSpot, tracking and analytics ecosystem with governance and scalable processes
• Lead vendor selection, negotiations and renewals with clear buy/build decisions
• 設ablish foundations for tracking, measurement and analytics (server-side tagging, GA4, Consent Mode)
• Identify and deliver practical AI use cases across content, localisation and campaign operations
• Collaborate across Marketing, Product, Engineering and Data teams as the tech partner in a remote-first setup

Conoscenze

MarTech strategy

Vendor management

Front-end development

HubSpot / CRM

GA4 / analytics

Strumenti

Headless CMS

React/Angular

Server-side tagging

Descrizione del lavoro

• We are looking for a MarTech Lead to take ownership of our marketing technology ecosystem and shape its future across a multi-jurisdiction regulated environment
• You will own the MarTech strategy, architecture, roadmap and vendor landscape, while working closely with Marketing, Product, Engineering and Data. This is a hands‑on role where you will make technology and vendor decisions, shape requirements and drive delivery
• Our stack is evolving quickly, with HubSpot becoming our sole CRM, the website moving to a headless CMS, tracking transitioning to server‑side GTM and Consent Mode, and Amplitude being rolled out as our behavioural analytics platform
• Compliance is an integral part of the role, with consent, data governance and financial promotions requirements embedded into the way our MarTech ecosystem operates
• What you’ll be responsible for
• Own the MarTech strategy and architecture, including the audit, rationalisation roadmap and future‑state technology stack
• Own the CMS, HubSpot, tracking and analytics ecosystem, ensuring strong governance, integrations, data quality and scalable processes
• Lead vendor selection, negotiations and renewals, making clear decisions on when to buy, build or retire technology
• Build the foundations for tracking, measurement and analytics, including server‑side GTM, GA4, Consent Mode and Amplitude activation
• Identify and deliver practical AI use cases across content, localisation, reporting and campaign operations
• Establish clear delivery and documentation standards, turning Marketing requirements into well‑defined technical projects with clear ownership and milestones
• Act as the key technology partner for Marketing, coordinating with Product, Engineering and Data teams and owning the FY27 MarTech roadmap, including the 2027 rebrand workstream

Requirements

• 6+ years of experience in MarTech, Marketing Operations, Growth Engineering, or a related field, including at least 2 years of ownership and management of a marketing technology stack
• Hands‑on experience with headless CMS platforms, enterprise marketing and analytics tools such as HubSpot (or equivalent CRM), GA4, server‑side tagging, Amplitude, Mixpanel, or similar solutions, as well as strong technical expertise in modern web technologies, including 4‑5+ years of front‑end development experience with JavaScript, TypeScript, React.js, Angular, or comparable frameworks
• Proven ability to evaluate, implement, optimise, and rationalise technology solutions, including vendor selection, contract negotiation, and buy‑versus‑build decision‑making
• Strong project delivery, documentation, and stakeholder management skills, with experience defining scope, technical requirements, milestones, and ownership across cross‑functional teams
• Solid understanding of digital marketing compliance, including consent management, data governance, and regulatory requirements. Experience in regulated industries such as fintech, trading, gambling, or insurance is a strong advantage
• Practical experience leveraging AI tools in marketing to drive measurable business outcomes, with the ability to collaborate effectively across Marketing, Product, Engineering, and Data teams in a remote‑first environment