Director, MarTech & Marketing Strategy

Happy Marketer Pte Ltd

Singapore

On-site

SGD 90,000 - 140,000

Full time

4 days ago

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Job summary

Happy Marketer Pte Ltd in Singapore is seeking an experienced marketer who blends strategy, MarTech, and data to craft hyper-personalized customer experiences. The ideal candidate brings a passion for driving business outcomes through integrated marketing technology and data-driven insights.

You will lead campaigns, optimize customer journeys across omnichannel touchpoints, consult on MarTech integration, and guide client workshops.

Qualifications

Analytical mindset with the ability to translate business goals into actionable technical solutions.
Hands-on MarTech proficiency with Tealium, Segment, SFMC, Braze.
Strategic vision to juggle multiple clients and projects.
5–6 years of experience delivering MarTech and data-driven marketing strategies.
Experience in leading client workshops and strategy sessions.
Passion for technology and data, with the ability to share ideas with clients.
Willingness to travel as required to meet client needs.
Consulting background and digital maturity project experience is desirable.

Responsibilities

Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across MarTech platforms and omnichannel strategies.
Advise clients on how MarTech components can work together to achieve marketing goals.
Identify client opportunities and requirements to address marketing challenges and elevate digital maturity.
Lead client workshops, whiteboarding sessions, and strategy discussions to co-create marketing strategies.
Oversee consulting, implementation, and managed services projects across MarTech tools and platforms.
Own pre-sales targets, helping clients achieve marketing effectiveness and nurture long-term relationships.