Director

Happy Marketer Private Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Dentsu in Singapore seeks an experienced marketer blending Marketing, MarTech, and data to create hyper-personalized experiences. This role focuses on strategy, MarTech enablement, and driving business outcomes across campaigns and journeys.

You will lead client workshops, advise on tool integration (Tealium, Segment, SFMC, Braze), and own projects from consulting through delivery, with travel as needed.

Qualifications

• 5–6 years of MarTech and data-driven marketing experience.

Responsibilities

• Design and optimize multichannel campaigns and customer journeys.
• Advise clients on MarTech integration to achieve business goals.
• Identify opportunities and lift digital maturity for clients.
• Lead consulting, implementation, and managed services projects.
• Lead pre-sales targets and nurture client relationships.

Skills

MarTech

Data-driven marketing

Campaign optimization

Client workshops

Tools

Tealium

Segment

SFMC

Braze

Job description

We're seeking an experienced, forward-thinking marketer who is not only well-versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.

Key Responsibilities:

• Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.
• MarTech Consultation: Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.
• Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.
• Strategic Leadership: Lead client workshops, whiteboarding sessions, and strategy discussions, co-creating marketing strategies that help clients mature digitally.
• Project Ownership: Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms.
• Pre-Sales & Client Management: Own pre-sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long-term success.

Key Qualifications:

• Strongly analytical, with the ability to translate business goals into actionable technical solutions.
• Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), driving marketing strategies with data-driven insights.
• Ability to juggle multiple clients and projects, maintaining both a high-level strategic view and a detailed understanding of technical execution.
• 5-6 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.
• Proven experience in leading and delivering client workshops and strategy sessions.
• A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders.
• Willingness to travel as required to meet client needs and drive project success.
• Experience in delivering consulting or digital maturity projects is highly desirable.

Location: Singapore

Brand: Happy Marketer

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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