Senior MarTech & Strategy Lead

Dentsu Aegis Network; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Happy Marketer in Singapore is seeking an experienced marketer who combines marketing strategy with MarTech and data to craft hyper-personalized experiences. You will lead client workshops, design campaigns, and steer digital maturity initiatives to deliver measurable business outcomes.

You will work across CDP and CEP platforms, translate business goals into technical actions, and manage projects from discovery to delivery, with travel as needed to engage clients.

Qualifications

• 5–6 years of experience using MarTech and data to drive marketing strategies.
• Hands-on experience with CDP/CEP platforms (Tealium, Segment, SFMC, Braze).
• Ability to translate business goals into actionable technical solutions.
• Experience leading client workshops and strategy sessions.
• Willingness to travel as required to meet client needs.

Responsibilities

• Design, develop, and optimize marketing campaigns and customer journeys using MarTech platforms and omnichannel strategies.
• Advise clients on how MarTech components can work together to achieve goals.
• Identify client opportunities and key requirements to address challenges.
• Lead client workshops, whiteboarding sessions, and strategy discussions.
• Oversee consulting, implementation, and managed services projects across MarTech tools.
• Own pre-sales targets and nurture client relationships for long-term success.

Skills

Analytical mindset

MarTech proficiency

Strategic vision

Workshop facilitation

Consulting experience

Travel flexibility

Tools

Tealium CDP

Segment

SFMC

Braze

Job description

Happy Marketer in Singapore is seeking an experienced marketer who combines marketing strategy with MarTech and data to craft hyper-personalized experiences. You will lead client workshops, design campaigns, and steer digital maturity initiatives to deliver measurable business outcomes.

You will work across CDP and CEP platforms, translate business goals into technical actions, and manage projects from discovery to delivery, with travel as needed to engage clients.