Martech Director

dentsu; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Dentsu is seeking a Martech Director to lead data-driven marketing strategies, MarTech implementation, and client advisory across omnichannel campaigns. This role focuses on transforming marketing with technology, strategy, and data to deliver measurable business outcomes.

The ideal candidate combines marketing insight with a strong technical background, can run client workshops, and will travel as needed to drive project success while shaping digital maturity for diverse client portfolios.

Qualifications

• 5–6 years of MarTech and data-driven marketing experience.
• Experience leading client workshops and strategy sessions.
• Ability to travel as required to meet client needs.
• Strong analytical communication and storytelling skills.
• Experience delivering consulting or digital maturity projects is desirable.

Responsibilities

• Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across MarTech platforms and omnichannel strategies.
• Advise clients on how MarTech components can work together to meet marketing and business goals.
• Identify client opportunities and key requirements to address marketing challenges and enhance digital maturity.
• Lead client workshops, whiteboarding sessions, and strategy discussions to co-create marketing strategies.
• Lead consulting, implementation, and managed services projects across a suite of MarTech tools and platforms.
• Own pre-sales targets and nurture client relationships for long-term success.

Skills

Analytical mindset

Strategic thinking

Client workshops

Data-driven marketing

Cross-functional collaboration

Tools

Tealium

Segment

SFMC

Braze

Job description

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client‑centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Job Description

We’re seeking a Martech Director, forward‑thinking marketer who is not only well versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hype personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.

Key Responsibilities

• Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.
• MarTech Consultation: Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.
• Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.
• Strategic Leadership: Lead client workshops, whiteboarding sessions, and strategy discussions, co‑creating marketing strategies that help clients mature digitally.
• Project Ownership: Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms.
• Pre‑Sales & Client Management: Own pre‑sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long‑term success.

Key Qualifications

• Analytical Mindset: Strongly analytical, with the ability to translate business goals into actionable technical solutions.
• MarTech Proficiency: Hands‑on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), driving marketing strategies with data‑driven insights.
• Strategic Vision: Ability to juggle multiple clients and projects, maintaining both a high‑level strategic view and a detailed understanding of technical execution.
• Relevant Experience: 5‑6 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.
• Workshop Facilitation: Proven experience in leading and delivering client workshops and strategy sessions.
• Passion for Innovation: A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders.
• Flexibility: Willingness to travel as required to meet client needs and drive project success.
• Consulting Background: Experience in delivering consulting or digital maturity projects is highly desirable.

This is an exciting opportunity for someone who thrives at the intersection of marketing, technology, and strategy—ready to help clients unlock their digital potential.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.