Marketing, PR & Communications Manager

La Royale; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A diversified holding company located in Singapore seeks a Marketing, PR & Communications Manager to lead brand strategy and communications across its business units. The successful candidate will have over 5 years of experience in marketing or PR, strong writing and project management skills, and the ability to thrive in a dynamic environment. This position offers a competitive salary and opportunities for professional growth.

Benefits

Competitive salary

Performance-based incentives

Exposure to diverse projects

Qualifications

• 5+ years experience in marketing, communications, or PR.
• Proven experience handling PR, events, and brand-related projects.
• Hands-on ability in content creation and social media strategy.

Responsibilities

• Develop and manage marketing plans for Group-wide initiatives.
• Lead campaign ideation and performance tracking.
• Oversee marketing asset development and manage budgets.

Skills

Strong writing and storytelling skills

Digital marketing expertise

Project management skills

Education

Bachelor’s Degree in Marketing, Communications, or related field

Job description

Job Description

La Royale Group is a diversified holding company with ventures across gaming technology, fintech, marketing, and real estate. The Group traces its origins to 2014 and has since evolved into a portfolio of innovative businesses united by a shared vision of reimagining digital engagement. Our goal is to set the global standard for thoughtful innovation.

At La Royale Group, we don’t just invest—we build.

About the Role

We are looking for a Marketing, PR & Communications Manager who can build, strengthen, and amplify our brand presence across the Group and its business units. This role will lead the planning and execution of brand strategy, public relations, marketing campaigns, internal & external communications, and digital engagement for La Royale Group. This role blends strategic thinking with hands‑on execution, ideal for a driven marketer who thrives in a dynamic, multi‑industry environment.

Key Responsibilities

1. Group & Business Unit Marketing Strategy & Execution

• Develop and manage marketing plans for Group-wide initiatives and individual business units, maintaining a consolidated marketing calendar to drive cross‑entity alignment, content sharing, and coordinated visibility
• Act as the primary marketing lead for entities without internal teams and collaborate with existing marketing managers across business units to align strategies, share content, and ensure consistent brand representation across the Group.
• Lead campaign ideation, execution, and performance tracking across digital and offline channels.
• Oversee marketing asset development (content, visuals, collaterals, presentations)
• Manage marketing budgets and ensure ROI‑driven decision making

2. Corporate Brand Management

• Maintain and strengthen brand identity, positioning, and messaging for La Royale Group and individual business units across all touchpoints (digital, print, events, communication - both internal and external)
• Ensure consistent branding and lead brand storytelling initiatives to enhance reputation, credibility, and visibility.
• Provide brand guidance and alignment support to ensure unified representation across all entities.

3. Executive Brand Management (UBO & Group CEO)

• Develop and execute personal branding strategies for the UBO and Group CEO
• Manage executive social media presence; including content planning, writing, engagement, and community management.
• Produce thought‑leadership content, speaking profiles, media narratives, and public‑facing materials that reinforce visibility across La Royale Group and individual business units
• Collaborate with internal teams on SEO insights, visibility audits, and sentiment analysis; translate findings into actionable campaigns.

4. Public Relations, Media Engagement & Events

• Develop and execute PR strategies that strengthen the reputation of La Royale Group and individual business units
• Prepare and coordinate press releases, media kits, articles, talking points, and briefing materials for leadership
• Identify and secure thought‑leadership opportunities, editorial features, and industry visibility for the Group and business units.
• Plan and execute corporate networking events, product launches, investor gatherings, and community initiatives, ensuring strong brand impact and creating meaningful stakeholder experiences.

5. Digital & Social Media Management

• Lead strategy, planning, and content development for LinkedIn, Instagram, TikTok, YouTube, and other platforms.
• Manage and grow the digital presence of both the Group, business units, and the UBO / Group CEO’s personal brand channels
• Track performance metrics and optimize content for engagement, visibility, and community building.
• Oversee website content, updates, user experience, and adherence to brand standards

6. Internal & External Communications

• Develop communication calendars, announcements, newsletters, intranet content, and UBO and / or Group CEO messages
• Partner with HR and leadership on culture-building and internal engagement initiatives
• Facilitate structured information flow between entities, ensuring that key news and updates are shared Group-wide.

Requirements

Who We’re Looking For

• Bachelor’s Degree in Marketing, Communications, Public Relations, Business, or a related field
• 5+ years experience in marketing, communications, or PR (agency or in‑house)
• Strong writing, storytelling, and communication skills
• Proven experience handling PR, events, and brand‑related projects
• Hands‑on ability in content creation, digital marketing, and social media strategy
• Excellent project management skills—able to manage multiple timelines and stakeholders
• Strong sense of aesthetics, brand sensitivity, and creative judgment

Benefits

What You’ll Gain

• Opportunity to build and shape the brand presence of a growing, multi‑sector group
• High autonomy with close collaboration with senior leadership
• Exposure to diverse projects
• Competitive salary, benefits, and performance‑based incentives