Marketing Manager APAC

Digital Realty; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading global data center provider is looking for a strategic digital marketer in Singapore. The ideal candidate will have expertise in B2B digital marketing and experience in APAC markets. Responsibilities include developing marketing strategies, optimizing campaigns across various digital channels, and delivering data-driven insights. The position requires at least 7-10 years of relevant experience and proficiency in tools like Google Analytics and CRM systems. Join a dynamic team that fosters innovation and growth in a collaborative environment.

Benefits

Competitive compensation package

Excellent benefits

Development opportunities

Qualifications

• 7-10 years' experience in a B2B marketing environment, especially in technology.
• Expertise in managing digital marketing tools and platforms.
• Proficiency in data analytics and delivering actionable insights.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Manage digital analytics and optimization of campaigns.
• Collaborate with various teams to align marketing efforts.

Skills

B2B digital marketing

Campaign delivery

Data-driven insights

Multitasking

Education

Degree in Marketing, Communications, or Business

Tools

Google Analytics

Marketing automation software (e.g., Marketo)

CRM systems (e.g., Salesforce)

Adobe Suite

Job description

Your role

The ideal candidate is a strategic digital marketer with strong execution capability, comfortable operating in a matrixed global organization, and experienced in enterprise B2B marketing across multiple APAC markets.

What you’ll need

• Develop and execute comprehensive digital marketing strategy to increase brand visibility, drive website traffic, and generate qualified leads.
• Work across various digital channels – social media, website, SEO/SEM, display, email, content – both organic and paid and help to create an integrated strategy.
• Own digital analytics using tools like Google Analytics 4, data visualization platforms (Tableau, Looker), and AI-enabled attribution models.
• Deliver actionable insights and recommendations through dashboards, forecasting models, and cross-regional reports.
• Liaise with global digital marketing counterparts to synchronize efforts and optimize omni-channel strategy & execution (including budget allocations).
• Collaborate with regional field teams, sales, and product marketing to align campaign messaging and content with market needs.
• Manage the tech platforms that Digital Realty uses to optimise spends and performance.
• Manage existing agencies and onboard new ones as needed to amplify routes to market.
• Support Joint Venture (JV) digital marketing alignment, ensuring JV branding and digital execution adhere to corporate brand guidelines while respecting JV-specific requirements.
• Launch, manage, and scale always-on and campaign-based content syndication programs across APAC markets.
• Assume other special projects/assignments from the VP APAC Marketing.

What you’ll need

• Expertise and experience in B2B digital marketing
• Ability to deliver campaigns that complement the complete marketing mix
• Relevant certifications will be an advantage (SEO/SEM, social media, etc)
• Proficiency in using digital marketing tools and platforms, such as Google Analytics and Ads, marketing automation software (e.g., Marketo), CRM systems (e.g., Salesforce), and social media management tools, strong technology skills (e.g. MS Office and Adobe Suite)
• Experience with local platforms such as Naver, Baidu, Kakao, Line, WeChat will be an advantage
• Experience working in global B2B technology firms an advantage
• Understanding of GDPR requirements and privacy regulations for marketing activities in APAC context
• Connections with events agencies and/or digital marketing agencies to run APAC-wide and in-country campaigns an advantage
• Educated to degree level in either Marketing, Communications, Business or equivalent
• 7-10 years’ experience in a B2B marketing environment, in the technology sector
• Experience working with global tech companies an advantage
• Experience in regional vs single country roles an advantage
• A track record of delivering successful strategic, global and regional marketing programmes with a measurable outcome
• Experience in agency management
• Ability to work independently, in a matrix structure and as part of a team
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
• Consistent delivery of high-impact digital programs that support APAC pipeline and growth targets.
• Clear, data-driven insights that influence regional and global marketing decisions.
• Strong alignment across global, regional, field, partner, and JV marketing teams.
• Scalable, always-on digital and content syndication engines supporting long-term demand generation.

A bit about us

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.

To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and Twitter.

A bit about our team

Our Marketing team works in one of the world’s fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.

What we can offer you

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.

Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.

Our Compensation Philosophy

Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company\'s overall goals and values.