Marketing Manager

DocuSign, Inc.; Singapore; Hybrid; SGD 80,000 - 120,000; Full time

Job summary

A leading technology company in Singapore is seeking an experienced Marketing Manager to drive strategy in the Asia region. The ideal candidate will have over 6 years of experience in B2B SaaS marketing, particularly in demand generation and campaign execution. Responsibilities include managing full-funnel campaigns and collaborating with sales teams. This hybrid role requires strong interpersonal skills and a data-driven approach. Join us to make a meaningful impact on our customer base!

Qualifications

• 6+ years of experience in marketing B2B SaaS solutions.
• Experience aligning with Sales and cross-functional teams.
• Proven track record in executing full-funnel marketing campaigns.

Responsibilities

• Manage full-funnel campaigns across multiple channels.
• Collaborate with Marketing, Sales, and Customer Success teams.
• Provide data-backed reports on campaign performance.

Skills

Demand generation

Cross-functional relationship building

Marketing B2B SaaS

Project management

Data analysis

Salesforce expertise

Excellent communication skills

Tools

Salesforce

Outreach

Jira

Tableau

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you’ll do

Docusign is looking for a Marketing Manager to drive the strategy and execution of the Asia region. This is a high-impact role requiring a blend of data expertise, full-funnel campaign management, and exceptional partnership with in-region Sales and Sales Development teams. The ideal candidate has experience in marketing B2B SaaS software and a background in campaign development and execution targeting Enterprise companies. This position is a highly collaborative role and will require someone who can lead and influence cross-functional projects.

This position is an individual contributor role reporting to the Director, Asia Marketing.

Responsibility

• Manage and execute with broader marketing team full-funnel campaigns across a variety of channels including webinars, email, digital advertising and more to drive awareness and interest of our products
• Work cross-functionally with partners in Marketing, Sales, Customer Success, and other go-to-market teams to drive and deliver audience definition and development
• Oversee the regional budget, providing regular, data-backed reports on campaign performance, pipeline contribution, and forecasted results
• Monitor and communicate programs, and adjust as needed to address pipeline gaps and optimise performance

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position’s job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 6+ years of demonstrated experience managing demand generation and new customer acquisition programs for B2B SaaS or technology companies within Asia
• Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations

Preferred

• AI tools expertise for marketing personalisation, content generation and deep research
• Excellent verbal and written communication skills
• Proven expertise in designing and executing successful full-funnel marketing campaigns that drive awareness, generate high-quality pipeline, and accelerate revenue
• Metric-driven mindset focused on setting and measuring KPIs
• Excellent project management skills and ability to work cross-departmentally
• Creative, collaborative and resourceful
• Ability to multi-task and prioritise in a fast-paced and dynamic work environment
• Direct experience marketing B2B solutions to large Enterprise accounts and navigating complex buying centers
• Experience with Salesforce, Outreach, Jira and Tableau
• Highly analytical and metrics-driven; ability to drive insights and trends from data
• Creative problem-solver and analytical thinker
• Partner marketing experience

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

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