Marketing Executive (Social Media and Events, Gaming industry)

Pasona Singapore Pte. Ltd.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic marketing firm in Singapore is seeking a skilled professional for social media management and digital marketing. The candidate will manage social media accounts, execute marketing strategies, and engage with the community. Ideal applicants have 2-3 years of experience in digital marketing or events, alongside strong analytical skills and creativity. Proficiency in English is essential, and knowledge of Japanese is a plus. A fun working environment awaits gaming enthusiasts.

Benefits

AWS

VB provided

Fun working environment

Qualifications

• At least 2-3 years of relevant experience in social media management, digital marketing, or event planning, preferably within the gaming industry.
• Strong ability to analyse data and performance metrics to evaluate marketing campaigns.
• Demonstrates creativity, self-discipline, and a willingness to learn.

Responsibilities

• Managing and maintaining social media accounts.
• Developing and executing digital marketing strategies.
• Engaging with the online community and fostering positive relationships.

Skills

Social media management

Digital marketing

Event planning

Data analysis

Content creation

Creativity

English proficiency

Japanese proficiency

Tools

Design tools

Video editing tools

Job description

• Location: CBD

• Working hours: 09:00 – 18:00

• AWS + VB provided

• Fun working environment especially for gaming enthusiasts (additional headcount!)

Job responsibilities:

• Managing and maintaining social media accounts

• Proficiency in content creation, copywriting, and editing for social media platforms

• Developing and executing digital marketing strategies and analysing and evaluating marketing campaigns

• Staying updated on industry trends and technological advancements impacting the business

• Collaborating on content deliverables with Japan HQ and closely working with them

• Engaging with the online community and fostering positive relationships with the audience

• Collaborating and planning initiatives with local distributors, Game PC manufacturers, etc

• Planning and operating digital advertising

• Conducting influencer marketing, including communication and negotiation with agencies and influencers

• Social listening: Collecting and analysing user feedback through Social Networking Services to develop strategies for integrating them into marketing initiatives

• Conducting market and user analysis and developing strategies based on the findings.・Planning and managing exhibitions

• Organising and planning events related to the gaming industry for marketing purposes

• Media relations, including interview arrangements to promote pre-launch games

• Liaising with Japan HQ and other group companies

• Handling other related/ad-hoc duties as assigned by the company

Job Requirements:

• At least 2–3 years of relevant experience in social media management, digital marketing, or event planning, preferably within the gaming industry

• Strong ability to analyse data and performance metrics to evaluate the effectiveness of marketing campaigns and make data-driven decisions

• Proven capability to leverage online channels and digital platforms to engage customers in a cost-efficient and measurable manner

• Demonstrates creativity, self-discipline, and a strong willingness to learn

• Familiarity with design and video editing tools for content creation, as well as major social media platforms

• Keeps up to date with the latest trends in social media and relevant industry developments

• Business-level proficiency in English for daily communication and reporting to management

• Proficiency in Japanese is an advantage for communication with Japanese-speaking stakeholders

We regret that only shortlisted candidates will be notified. Other applications will be updated in our database for future job opportunities.

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Pasona Singapore Pte Ltd

EA License No:90C4069

(Lau Rui Lin, Charlene, EA Registration No: R22105303)