Marketing Executive (Beauty)

DONNA SPA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A retail beauty company in Singapore is seeking a Marketing Executive to develop and implement marketing strategies, plan and execute marketing activities, and engage audiences on social media platforms like XiaoHongShu (RED) and WeChat. Ideal candidates should have a degree in Marketing and at least 2 years of relevant experience in the retail/beauty sector, showcasing strong interpersonal communication skills. This role offers a dynamic work environment aimed at elevating the brand's presence in the market.

Qualifications

• Proven track record on social media, particularly XiaoHongShu (RED) and WeChat.
• Minimum of 2 years of relevant marketing communication experience in retail/beauty industry.
• Strong interpersonal communication skills.

Responsibilities

• Develop and implement marketing strategies, calendars, and budgets.
• Plan and execute marketing activities such as roadshows, events, and seminars.
• Create and manage digital marketing campaigns aligned with the brand's vision.
• Monitor and analyze campaign performance using SEO and Google Analytics.

Skills

Proficiency in written and spoken Chinese

Social media engagement

Interpersonal communication

Education

Degree / Diploma in Marketing discipline

Job description

Working hours:

Monday - Friday: 9am - 6pm

Scope of Responsibilities (but not limited to):

• Proficiency in written and spoken Chinese is required.
• Develop and implement marketing strategies, calendars, and budgets.
• Plan and execute marketing activities such as roadshows, events, and seminars.
• Source and negotiate media tie-ups and promotional partnerships for lead generation.
• Liaise with vendors to produce artwork, promotional materials, and supplies.
• Create and manage digital marketing campaigns to align with the brand's vision.
• Content creation for ads, blogs, emails, and social media, ensuring brand consistency.
• Engage audiences on Social Media, especially XiaoHongShu (RED) and WeChat, including collaborations with influencers.
• Monitor and analyze campaign performance using SEO, Google Analytics, and other metrics.
• Track competitor activities to refine strategies and maintain a competitive edge.
• Provide ad-hoc marketing support to outlets as and when required

Job Requirement:

• Candidates with a proven track record on social media, particularly XiaoHongShu (RED) and WeChat, will be given priority consideration.
• Degree / Diploma in any Marketing discipline
• Min 2 years of relevant Marketing communication experience in retail/beauty industry
• Strong interpersonal communication