Marketing Director

Focal Search Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading recruitment firm is seeking a Marketing Director for a client in the construction industry in Singapore. The role involves strategic marketing leadership, brand management, and market research. The ideal candidate has over 5 years of experience in a marketing leadership role and a deep understanding of the construction industry. Essential skills include campaign execution, lead generation, and performance tracking. Opportunities for collaboration with cross-functional teams are also highlighted.

Qualifications

• 5+ years of experience in marketing ideally within the construction, architecture, or engineering industries.
• Deep understanding of the construction and building industry.
• Strong leadership and people management skills.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Strengthen and maintain the company's brand identity.
• Conduct in-depth market research and competitor analysis.
• Plan and execute marketing campaigns.
• Drive lead generation efforts.
• Develop engaging content showcasing company expertise.
• Build relationships with industry journalists and influencers.
• Create and manage the marketing budget.
• Collaborate with project managers and sales teams.
• Regularly measure and report on key performance indicators.

Skills

Strategic marketing leadership

Brand management

Market research and analysis

Campaign development and execution

Lead generation

Content marketing

Public relations

Budget management

Collaboration

Performance tracking

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

We are looking for a Marketing Director for our client, within the construction and building industry!

Responsibilities:

• Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy that aligns with company goals, focusing on brand development, lead generation, and client retention within the construction industry.
• Brand Management: Strengthen and maintain the company's brand identity, ensuring that all marketing materials and communications are consistent and reflect the company's core values, vision, and expertise.
• Market Research & Analysis: Conduct in-depth market research and competitor analysis to understand trends, customer needs, and opportunities. Leverage insights to adapt strategies and maintain a competitive edge in the construction sector.
• Campaign Development & Execution: Plan and execute marketing campaigns (both digital and traditional) to promote services, including SEO/SEM, social media marketing, email campaigns, direct mail, and event marketing (trade shows, industry events, etc.).
• Lead Generation & Client Acquisition: Drive lead generation efforts through targeted digital marketing, content creation, and strategic partnerships. Implement strategies to nurture relationships with potential clients and key industry stakeholders.
• Content Marketing & Thought Leadership: Develop engaging content that showcases the company’s expertise, including case studies, project highlights, blog posts, press releases, and white papers, positioning the company as an industry leader.
• Public Relations & Media: Build relationships with industry journalists, publications, and influencers to increase brand visibility and manage media relations. Ensure the company is seen as a thought leader in the construction and building industry.
• Budget Management: Create and manage the marketing budget, ensuring efficient allocation of resources and achieving a strong ROI across all campaigns and marketing initiatives.
• Collaboration: Work closely with project managers, sales teams, and senior leadership to ensure marketing activities are aligned with business goals and drive tangible results.
• Performance Tracking & Reporting: Regularly measure, analyze, and report on key performance indicators (KPIs) such as lead conversion, brand awareness, web traffic, and campaign success. Use data-driven insights to refine marketing strategies.

Requirements:

• Experience: 5+ years of experience in marketing and has been in a leadership role, ideally within the construction, architecture, engineering, or related industries.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Industry Knowledge: Deep understanding of the construction and building industry, including trends, regulations, and customer behavior.
• Leadership & Team Management: Strong leadership and people management skills, with the ability to inspire and lead a cross‑functional team in a fast‑paced environment.