Marketing & Communications Strategist (Banking and Product Consulting)

BANK-GENIE PTE. LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A financial technology firm in Singapore seeks a Marketing & Communications Strategist to lead its marketing function independently. This role requires developing comprehensive marketing strategies, conducting market research, and managing communications with external vendors. Ideal candidates should have a Master's degree in Marketing and 2 to 4 years of experience in a consulting environment. With a focus on analytics and communication, this executive-level role offers a competitive salary of SGD 6,500 monthly.

Qualifications

• Master’s degree in Marketing, Business Administration or a related field.
• 2 to 4 years of relevant experience, preferably in consulting.
• Strong ability to translate complex concepts into clear narratives.

Responsibilities

• Develop and own the end-to-end marketing strategy.
• Conduct market research and competitor analysis.
• Execute go-to-market strategies for products.

Skills

Market research

Excellent written and verbal communication

Analytical capability

Project management

Education

Master’s Degree in Marketing or related discipline

Tools

Digital marketing tools

Analytics tools

Job description

We are seeking a highly analytical and independent Marketing & Communications Strategist to lead and manage the company’s entire marketing and communications function.

This role is designed as a specialist individual contributor position within a lean organisation. The successful candidate will work independently without a supporting marketing team and will be fully accountable for the formulation, execution, measurement, and continuous improvement of all marketing and communications initiatives.

Given the nature of the business, which operates at the intersection of banking, financial technology, and product consulting, the role requires a candidate with strong academic training in marketing combined with prior experience in a structured consulting or analyst environment.

Key Responsibilities

• Develop and own the end-to-end marketing and communications strategy aligned with business objectives, product roadmap, and growth priorities
• Translate complex banking, financial technology, and product capabilities into clear and compelling market narratives for different customer segments
• Conduct market research, competitor analysis, customer segmentation, and positioning studies to inform strategic marketing decisions
• Design and execute go-to-market strategies for products and services, including value propositions, messaging frameworks, and campaign plans
• Produce consulting-grade marketing and communication materials, including product narratives, presentations, pitch decks, and strategic content
• Independently manage all corporate social media platforms, including content planning, drafting, publishing, monitoring, and optimisation
• Develop and maintain content calendars aligned with product launches, industry developments, and brand objectives
• Define and track marketing performance indicators including engagement metrics, funnel indicators, and campaign effectiveness
• Analyse performance data and prepare structured reports and recommendations for senior management
• Manage external vendors or service providers when required, including designers or content specialists
• Execute all marketing and communications activities independently, without reliance on an internal marketing team

Job Requirements

Educational Qualifications

• Master’s Degree in Marketing, Marketing Strategy, Business Administration, or a closely related discipline
• Strong academic grounding in marketing strategy, analytics, brand management, and consumer behaviour

Professional Experience

• 2 to 4 years of relevant professional experience, including prior experience in a leading consulting, advisory, or professional services firm such as Deloitte, PwC, or equivalent, in an analyst or consulting role
• Exposure to structured problem-solving, stakeholder communication, and strategic analysis
• Experience in marketing, communications, product, or strategy-related roles is preferred

Skills and Competencies

• Strong ability to translate technical, banking, and product concepts into market-ready messaging
• Excellent written and verbal communication skills with strong attention to structure, clarity, and precision
• High analytical capability with experience using data to guide marketing decisions
• Strong organisational and project management skills with the ability to manage multiple initiatives independently
• Familiarity with digital marketing tools, social media platforms, and analytics tools

Personal Attributes

• Highly self-driven and comfortable working independently as the sole owner of the marketing function
• Strategic thinker with a hands-on execution mindset
• Able to work directly with senior management and operate with a high level of accountability
• Comfortable working in a fast-paced and lean environment

Employment Details

• Employment Type: Full-Time
• Monthly Salary: SGD 6,500
• Work Location: Singapore
• Career Level: Executive or Specialist

Additional Information

This role requires a combination of formal marketing education and consulting experience to support marketing for complex banking and technology products.

The position carries full responsibility for the organisation’s marketing and communications function and is structured as an independent specialist role within a lean organisation.