Marketing Communications Manager, Copywriting (Contract Role)

OPTIMUM SOLUTIONS (SINGAPORE) PTE LTD; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

OPTIMUM SOLUTIONS (SINGAPORE) PTE LTD is seeking a Marketing Communications Manager to support its B2B technology marketing, focusing on email marketing, copywriting, content creation, and campaign performance analytics.

The role involves developing engaging copy for newsletters and emails, optimizing campaigns with analytics, and coordinating video content and product launches with stakeholders. Fixed-term contract ending 28 July 2027.

Qualifications

• 5+ years of experience in marketing copywriting, email marketing, or content marketing in B2B tech or SaaS.
• Strong writing/editing skills for publisher-facing communications, newsletters, and marketing emails.
• Experience with email marketing analytics, campaign performance reporting, and A/B testing.
• Familiarity with AI tools to enhance copywriting, content development, and workflow efficiency.
• Experience in webinar marketing and video script writing is a plus.

Responsibilities

• Email Marketing & Content Creation: write/edit newsletters, product updates, and campaign announcements; maintain brand voice.
• Email Marketing Analytics & Optimization: monitor open rates, CTRs, and engagement; run A/B tests; translate data into insights.
• Video Content & Launch Coordination: support product launch timelines and YouTube content calendar; review scripts and coordinate approvals.

Skills

Marketing copywriting

Email marketing

Content marketing

Analytics

A/B testing

Tools

AI content generation tools

Job description

Our client is a leading global technology company seeking a Marketing Communications Manager to support its B2B technology marketing initiatives, with a primary focus on email marketing, copywriting, content creation, and campaign performance analytics.

This is a fixed term contract hire ending on the 28 July 2027.

Responsibilities

1. Email Marketing & Content Creation

• Write, edit, and optimize engaging publisher-facing communications, including monthly newsletters, marketing emails, product updates, and campaign announcements.
• Develop clear and compelling copy tailored to B2B technology and SaaS audiences, ensuring consistency in brand voice and messaging.
• Support email marketing campaigns, including content planning, execution, and optimization.
• Leverage AI tools to generate content ideas, refine copy, develop variations, and improve writing efficiency while maintaining content quality.

2. Email Marketing Analytics & Optimization

• Monitor and analyze email campaign performance, including open rates, click-through rates, and engagement metrics.
• Conduct A/B testing on subject lines, messaging, and calls to action to improve campaign effectiveness.
• Translate performance data into actionable insights to optimize content and improve marketing results.

3. Video Content & Launch Coordination

• Assist the full-time employee (FTE) in maintaining product launch timelines and the YouTube video content calendar.
• Review video scripts to ensure alignment with campaign objectives, messaging, and brand guidelines.
• Coordinate with stakeholders to manage feedback, reviews, and approvals, ensuring deliverables are completed on schedule.
• Track production timelines and support the coordination of video content and related marketing assets.

Requirements

• At least 5 years of relevant experience in marketing copywriting, email marketing, or content marketing, preferably within B2B technology or SaaS environments.
• Strong writing and editing skills, with demonstrated experience creating publisher-facing communications, monthly newsletters, and marketing emails.
• Experience with email marketing analytics, campaign performance reporting, and A/B testing.
• Familiarity with AI tools and the ability to leverage them to enhance copywriting, content development, and workflow efficiency.
• Experience with webinar marketing and video script writing is a plus.
• Experience in mobile app monetization, mobile advertising, or publisher monetization is highly preferred.