Content & Communications Manager (US Tech MNC/ UP 11k)

Adecco (Portugal); Singapore; Hybrid; SGD 80,000 - 130,000; Full time

Job summary

Adecco, in partnership with a leading global technology organization, seeks a Marketing Manager to lead publisher communications, content marketing, and global video operations from Singapore. You will craft newsletters, lifecycle campaigns, product updates, and engagement programs while collaborating with Campaign Management, Program Management, Creative, Production, and Marketing teams across regions.

You will leverage AI-powered tools for ideation, localization, and optimization, ensuring

Qualifications

• Minimum 5 years of experience in marketing copywriting, content marketing, digital marketing, or related marketing functions.
• Proven experience creating compelling product-focused or technical content across newsletters, lifecycle communications, campaign assets, and customer engagement initiatives.
• Experience using generative AI tools and large language models (LLMs) to support content creation, ideation, localization, and workflow efficiency.
• Strong analytical skills with experience reviewing email marketing performance metrics and conducting A/B testing.
• Excellent stakeholder management and project coordination capabilities.
• Strong written and verbal communication skills with the ability to work effectively in global cross-functional environments.

Responsibilities

• Develop, write, edit, and optimize publisher-facing communications including newsletters, product updates, feature announcements, and lifecycle campaigns.
• Leverage generative AI tools to accelerate content ideation, drafting, localization, and optimization while maintaining brand consistency.
• Partner with Campaign Managers and Program Managers to align messaging, audience targeting, launch timelines, and asset delivery schedules.
• Monitor campaign performance, analyze engagement metrics, and conduct ongoing A/B testing to improve outcomes.
• Support global video content programs by managing content calendars, coordinating production timelines, and ensuring timely asset deployment.
• Collaborate with creative agencies, video editors, and production partners to coordinate reviews, localization efforts, subtitling, and asset management.
• Maintain project trackers, vendor administration, asset repositories, and approval workflows to support operational excellence.
• Conduct market research and audience analysis to inform marketing programs, product positioning, and communication strategies.
• Develop value propositions, messaging frameworks, go-to-market plans, and marketing assets aligned with business objectives.
• Work closely with global stakeholders to deliver marketing initiatives and drive audience engagement at scale.

Skills

Marketing copywriting

Content marketing

Digital marketing

AI tools

Analytics

Stakeholder management

Project coordination

Job description

Adecco is partnering with a leading global technology organization to hire a Marketing Manager supporting publisher communications, content marketing, and global video program operations.

In this role, you will drive publisher-facing marketing communications across newsletters, lifecycle campaigns, product announcements, and engagement programs while partnering with stakeholders across Campaign Management, Program Management, Creative, Production, and Marketing teams globally.

You will play a key role in developing high-quality content, optimizing marketing performance, leveraging AI-powered content creation tools, and supporting the execution of global video initiatives. This is an excellent opportunity for marketing professionals who enjoy combining strategic storytelling, analytical thinking, and cross-functional collaboration in a fast-paced international environment.

Location: Mapletree Business City (Pasir Panjang)

Working Arrangement: Hybrid

Working Hours: Monday to Friday, regular business hours (9:00 AM - 6:00 PM)

The Talent

Large US Tech MNC

Adecco is partnering with a leading global technology organization to hire a Marketing Manager supporting publisher communications, content marketing, and global video program operations.

In this role, you will drive publisher-facing marketing communications across newsletters, lifecycle campaigns, product announcements, and engagement programs while partnering with stakeholders across Campaign Management, Program Management, Creative, Production, and Marketing teams globally.

You will play a key role in developing high-quality content, optimizing marketing performance, leveraging AI-powered content creation tools, and supporting the execution of global video initiatives. This is an excellent opportunity for marketing professionals who enjoy combining strategic storytelling, analytical thinking, and cross-functional collaboration in a fast-paced international environment.

Location: Mapletree Business City (Pasir Panjang)

Working Arrangement: Hybrid

Working Hours: Monday to Friday, regular business hours (9:00 AM - 6:00 PM)

The Talent

• Minimum 5 years of experience in marketing copywriting, content marketing, digital marketing, or related marketing functions.
• Proven experience creating compelling product-focused or technical content across newsletters, lifecycle communications, campaign assets, and customer engagement initiatives.
• Experience using generative AI tools and large language models (LLMs) to support content creation, ideation, localization, and workflow efficiency.
• Strong analytical skills with experience reviewing email marketing performance metrics and conducting A/B testing.
• Excellent stakeholder management and project coordination capabilities.
• Strong written and verbal communication skills with the ability to work effectively in global cross-functional environments.

You will ideally have:

• Experience within B2B technology, SaaS, digital platforms, advertising technology, mobile app ecosystems, or related industries.
• Understanding of mobile app monetization, digital advertising, app developer ecosystems, or related AdTech environments.
• Experience managing digital content production workflows, video assets, external agencies, or post-production processes.
• Familiarity with campaign management, product positioning, go-to-market planning, and audience engagement strategies.
• Strong proficiency in data analysis, reporting, storytelling, and marketing communications.
• Ability to thrive in a fast-paced, highly collaborative, and matrixed international environment.

Job Description

• Develop, write, edit, and optimize publisher-facing communications including newsletters, product updates, feature announcements, and lifecycle campaigns.
• Leverage generative AI tools to accelerate content ideation, drafting, localization, and optimization while maintaining brand consistency.
• Partner with Campaign Managers and Program Managers to align messaging, audience targeting, launch timelines, and asset delivery schedules.
• Monitor campaign performance, analyze engagement metrics, and conduct ongoing A/B testing to improve outcomes.
• Support global video content programs by managing content calendars, coordinating production timelines, and ensuring timely asset deployment.
• Collaborate with creative agencies, video editors, and production partners to coordinate reviews, localization efforts, subtitling, and asset management.
• Maintain project trackers, vendor administration, asset repositories, and approval workflows to support operational excellence.
• Conduct market research and audience analysis to inform marketing programs, product positioning, and communication strategies.
• Develop value propositions, messaging frameworks, go-to-market plans, and marketing assets aligned with business objectives.
• Work closely with global stakeholders to deliver marketing initiatives and drive audience engagement at scale.