CRM MarTech & Email Ops Manager

Crypto.com; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Crypto.com is seeking an experienced CRM MarTech & Email Ops Manager to own the email channel end-to-end, lead MarTech platform strategy, and drive data-driven performance. You will architect scalable systems, manage CDP connections, and leverage AI to boost productivity.

The role combines hands-on campaign execution with strategic MarTech leadership, requiring deep technical skills in email, SQL, and data integration, along with strong stakeholder management across CRM, Product, and Marketing

Qualifications

• 5+ years of hands-on email marketing operations and/or MarTech management in high-volume environments.
• Expert-level proficiency with CRM/Email platforms and CDP tools (Braze/Optimove/Sendgrid/Segment).
• Strong coding skills for email (Liquid, HTML/CSS) and dynamic content logic.
• Strong SQL skills for data querying, audience definitions, and self-serve analysis.
• Experience leveraging AI tools to accelerate production and problem-solving.
• Proven track record in performance tracking, A/B testing, and data-driven optimization.
• Excellent organizational, documentation, and project-management skills.
• Fluent English (written and verbal).
• Knowledge of GDPR, CAN-SPAM, CASL, PECR and regional privacy requirements.

Responsibilities

• Own end-to-end email operations across lifecycle, promotional, transactional, and triggered programs with SLAs.
• Design and maintain scalable email templates and personalization frameworks.
• Write and maintain coding for complex personalization and dynamic rendering.
• Govern send frequency, suppression, fatigue, and audience conflicts.
• Manage deliverability, sender reputation, authentication, inbox placement, and ISP monitoring.
• Translate product briefs into campaign execution for GTM launches.
• Lead MarTech roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure CDP connections and ensure data quality and reliability.
• Define tracking plans and event taxonomies across products and platforms.
• Write API requirements and payload specs for MarTech integrations.
• Build audience definitions and segments in CDP for acquisition/retention/experimentation.
• Develop reporting frameworks demonstrating MarTech value.

Skills

Email operations

MarTech management

SQL

AI tools

Stakeholder management

English proficiency

Campaign automation

Data analysis

Tools

Braze

Optimove

Sendgrid

Segment CDP

Job description

We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role — you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.

Key Responsibilities

Email Operations & Lifecycle Management

• Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs
• Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability
• Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering
• Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders
• Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring
• Support GTM launches for new products and features — translating product briefs into campaign execution at pace

MarTech Strategy & Platform Management

• Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines
• Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
• Write API requirements and payload specifications for MarTech integrations
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases
• Evaluate emerging MarTech capabilities and provide recommendations for future technology investments
• Develop reporting frameworks that demonstrate business value generated through MarTech and email investments

Stakeholder & Process Management

• Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results
• Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives
• Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy
• Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs
• Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins

AI & Productivity Innovation

• Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting
• Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production
• Build and document AI‑assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts
• Support AI-driven marketing initiatives including predictive segmentation, next‑best‑action modelling, and personalisation at scale

Requirements

Must-have:

• 5+ years of hands‑on experience in email marketing operations and/or MarTech management in a high‑growth or high‑volume environment
• Expert‑level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar
• Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic
• Strong SQL skills with the ability to query complex datasets, build audience definitions, and self‑serve analysis
• Proven ability to leverage AI tools to accelerate production and problem‑solving — this is a must
• Demonstrated experience with performance tracking, A/B testing, and data‑driven optimisation of email programs
• Exceptional organisational skills — systematic approach to documentation, process design, and project management
• Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams
• Fluent English (written and verbal) is a must
• Solid understanding of email compliance regulations (GDPR, CAN‑SPAM, CASL, PECR) including opt‑in/opt‑out management, consent frameworks, preference centres, and regional privacy requirements

Nice-to-have:

• Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling
• Experience with API integrations and writing technical specifications for engineering teams
• Experience supporting cross‑channel journey orchestration (push, in‑app, SMS alongside email)
• Background in Sports, prediction markets, fintech, crypto, trading
• Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs