Marketing Content Manager, Copywriting (Contract Role)

optimum solutions (singapore) pte ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Optimum Solutions (Singapore) Pte Ltd is seeking a Marketing Communications Manager to lead email marketing, copywriting, content creation, and campaign analytics for its B2B technology portfolios. The role centers on delivering compelling publisher-facing communications, maintaining brand voice, and driving performance through data-driven insights.

This fixed-term contract supports product launches, video content, and calendar coordination, requiring at least 5 years in B2B tech marketing;

Qualifications

• At least 5 years of marketing copywriting, email marketing, or content marketing experience in B2B technology or SaaS.
• Strong writing and editing skills for publisher-facing communications, newsletters, and emails.
• Experience with email marketing analytics, campaign reporting, and A/B testing.
• Familiarity with AI tools to enhance copywriting, content development, and workflow.
• Webinar marketing and video script writing experience is a plus.
• Experience in mobile app monetization or publisher monetization is highly preferred.

Responsibilities

• Write, edit and optimize newsletters, marketing emails, product updates, and campaign announcements.
• Develop copy tailored to B2B technology and SaaS audiences with consistent brand voice.
• Support email marketing campaigns from planning to execution and optimization.
• Use AI tools to generate ideas, refine copy, and improve writing efficiency while preserving quality.
• Monitor email campaign performance and provide actionable optimization insights.
• Coordinate video content: launch timelines, YouTube calendar, scripts, and approvals.

Skills

Email marketing

Copywriting

Content marketing

Campaign performance analytics

A/B testing

AI tools

Video content creation

Job description

Our client is a leading global technology company seeking a Marketing Communications Manager to support its B2B technology marketing initiatives, with a primary focus on email marketing, copywriting, content creation, and campaign performance analytics.

This is a fixed term contract hire ending on the 28 July 2027.

Responsibilities

1. Email Marketing & Content Creation

• Write, edit, and optimize engaging publisher-facing communications, including monthly newsletters, marketing emails, product updates, and campaign announcements.
• Develop clear and compelling copy tailored to B2B technology and SaaS audiences, ensuring consistency in brand voice and messaging.
• Support email marketing campaigns, including content planning, execution, and optimization.
• Leverage AI tools to generate content ideas, refine copy, develop variations, and improve writing efficiency while maintaining content quality.

2. Email Marketing Analytics & Optimization

• Monitor and analyze email campaign performance, including open rates, click-through rates, and engagement metrics.
• Conduct A/B testing on subject lines, messaging, and calls to action to improve campaign effectiveness.
• Translate performance data into actionable insights to optimize content and improve marketing results.

3. Video Content & Launch Coordination

• Assist the full-time employee (FTE) in maintaining product launch timelines and the YouTube video content calendar.
• Review video scripts to ensure alignment with campaign objectives, messaging, and brand guidelines.
• Coordinate with stakeholders to manage feedback, reviews, and approvals, ensuring deliverables are completed on schedule.
• Track production timelines and support the coordination of video content and related marketing assets.

Requirements

• At least 5 years of relevant experience in marketing copywriting, email marketing, or content marketing, preferably within B2B technology or SaaS environments.
• Strong writing and editing skills, with demonstrated experience creating publisher-facing communications, monthly newsletters, and marketing emails.
• Experience with email marketing analytics, campaign performance reporting, and A/B testing.
• Familiarity with AI tools and the ability to leverage them to enhance copywriting, content development, and workflow efficiency.
• Experience with webinar marketing and video script writing is a plus.
• Experience in mobile app monetization, mobile advertising, or publisher monetization is highly preferred.