Executive, B2B Marketing & Client Acquisition

FairPrice Group; Singapore; Vor Ort; SGD 40.000 - 54.000; Teilzeit

Zusammenfassung

FairPrice Group is seeking an energetic Executive, B2B Marketing & Client Acquisition in Singapore on a 1-year contract. You will bridge marketing and B2B sales outreach, craft campaign content, identify opportunities, and support the team with sales enablement materials and pipeline coordination.

Ideal candidates have 0–2 years in marketing or B2B sales support, strong written communication, and proficiency with Google Workspace, MS Office, Canva, Mailchimp, or CRM tools to drive growth in a

Qualifikationen

• Education: Diploma or Degree in Business, Marketing, Communications, or related field (fresh graduates are welcome).
• Experience: 0–2 years in marketing, B2B sales support, business development, or sales operations.
• Communication & Writing: Strong written communication skills for marketing copy, sales decks, and client emails.
• Technical Proficiency: Proficient in Google Workspace and MS Office; experience with Canva, Mailchimp, or CRM tools is an advantage.

Aufgaben

• Plan and execute targeted B2B outreach emails, newsletters, and seasonal sales blasts with copy creation.
• Adapt and prepare sales-enablement assets: product catalogues, one-pagers, pitch decks, and flyers.
• Coordinate seasonal B2B marketing initiatives and promotional launches across channels.
• Research and map target corporate segments (government, education, healthcare, corporate offices, SMEs).
• Execute multi-channel outreach (email, LinkedIn, phone) to engage decision-makers.
• Qualify inbound/outbound enquiries and arrange introductory discovery calls.

Kenntnisse

Strong written communication

Self-motivated

Organised

Proactive

Ausbildung

Diploma or Degree in Business/Marketing/Communications

Tools

Google Workspace

MS Office

Excel/Sheets

PowerPoint/Slides

Canva

Mailchimp

CRM tools

Jobbeschreibung

Executive, B2B Marketing & Client Acquisition

Starts off as a 1-yr contract

Reports To: Assistant Manager / Manager, B2B

Role Overview

We are looking for an energetic and detail-oriented Executive, B2B Marketing & Client Acquisition to support our business growth. In this role, you will bridge marketing and B2B sales outreach-crafting engaging campaign content, identifying and qualifying new business opportunities, and supporting the team with sales enablement materials and pipeline coordination.

This role is ideal for a proactive individual eager to gain hands‑on experience across B2B growth marketing, demand generation, and corporate client engagement in a fast‑paced environment.

Key Responsibilities

• Plan and execute targeted B2B outreach emails, newsletters, and seasonal sales blasts including copy creation and (e.g., festive gifting, corporate pantry, pantry restock).
• Adapt and prepare sales-enablement assets, including corporate product catalogues, one- pagers, presentation pitch decks, and digital flyers.
• Assist in coordinating seasonal B2B marketing initiatives and promotional launches across direct and digital channels.
• Research and map target corporate segments (e.g., government agencies, educational institutions, healthcare, corporate offices, and SMEs).
• Execute multi-channel outreach (email campaigns, LinkedIn, and phone follow-ups) to engage prospective corporate decision‑makers.
• Qualify inbound and outbound enquiries, arrange introductory discovery calls, and coordinate product samples or trial packs where applicable.
• Prepare standard quotations using approved pricing lists and promotional packages.
• Assist with client onboarding documentation, vendor registration packs, and submission on institutional procurement portals (e.g., Sesami, GeBIZ/Vendor@Gov, Ariba).
• Facilitate a seamless handover of warm, qualified leads to the Account Manager for contract finalisation and onboarding.

Pipeline Hygiene & Performance Tracking

• Maintain up-to-date account records, contact details, and deal stages within the sales tracker / CRM.
• Track campaign performance metrics (open/response rates, meetings booked, and lead-to-opportunity conversions).
• Prepare simple weekly summaries to review outreach traction and identify campaign optimisation opportunities.

Job Requirements

Qualifications & Skills

• Education: Diploma or Degree in Business, Marketing, Communications, or a related field (fresh graduates are welcome to apply).
• Experience: 0-2 years of relevant experience in marketing, B2B sales support, business development, or sales operations (internship experience in e-commerce/retail/FMCG is a plus).
• Communication & Writing: Strong written communication skills for creating professional marketing copy, sales decks, and client emails.
• Technical Proficiency: Proficient in Google Workspace and MS Office (especially Excel/Sheets for basic data tracking and PowerPoint/Slides for deck editing). Experience with Canva, Mailchimp, or CRM/sales tools is an advantage.
• Attributes: Self‑motivated, well‑organised, and adaptable with a positive learning attitude and respect for data protection/PDPA guidelines.