Product Marketing Manager (contract role)

optimum solutions (singapore) pte ltd; Singapore; Vor Ort; SGD 120.000 - 180.000; Vollzeit

Zusammenfassung

Optimum Solutions (Singapore) Pte Ltd is seeking an experienced Product Marketing Manager to lead product marketing strategy, GTM, and cross-functional campaigns across regional and global markets. You will shape messaging, lifecycle initiatives, and engagement programs for technology products.

The role is a fixed-term contract ending February 5, 2027, requiring 6+ years in product marketing, strong analytics, and ability to align stakeholders across time zones.

Qualifikationen

• At least 6 years of product marketing, lifecycle marketing, or integrated marketing in tech.
• Hands-on CRM, retention, lifecycle marketing, and churn prevention.
• Experience working with regional/global teams across time zones.
• Proven product positioning, brand management, messaging, and GTM strategy.
• Strong campaign management and performance optimisation.
• Data analysis and synthesis to turn insights into actions.
• Understanding of consumer behaviour and industry trends.

Aufgaben

• Own product marketing strategy, positioning, messaging.
• Develop and execute GTM strategies and integrated marketing plans across relevant channels.
• Lead medium- to large-scale marketing campaigns, including planning, execution, performance analysis, and optimisation.
• Coordinate cross-functional roadmaps, aligning stakeholders across regions, functions, and time zones.
• Conduct market, competitor, consumer, and industry analysis to identify opportunities and inform product and marketing decisions.
• Develop user insights and research to influence product development, user experience, engagement, and marketing strategy.
• Develop marketing briefs, content, narratives, and campaign assets while ensuring consistency with product strategy and brand guidelines.
• Define and track quantitative and qualitative metrics, evaluate campaign performance, and make data-driven recommendations.
• Manage lifecycle marketing initiatives, including user engagement, retention, and churn-prevention activities.

Kenntnisse

Product marketing

Lifecycle marketing

Go-to-market

Campaign management

Data analysis

Brand management

Cross-functional collaboration

Regional/global teams

Tools

CRM platforms

Jobbeschreibung

Our client is a leading global technology company looking for an experienced Product Marketing Manager to drive product marketing strategy, go-to-market initiatives, campaigns, and user engagement across regional and global markets.

This is a contract role, ending on 5 Feb 2027.

Responsibilities

• Own product marketing strategy, positioning, value propositions, and messaging for products/features.
• Develop and execute go-to-market (GTM) strategies and integrated marketing plans across relevant channels.
• Lead medium- to large-scale marketing campaigns, including planning, execution, performance analysis, and optimisation.
• Coordinate complex cross-functional roadmaps, aligning stakeholders across regions, functions, and time zones.
• Conduct market, competitor, consumer, and industry analysis to identify opportunities and inform product and marketing decisions.
• Develop user insights and research to influence product development, user experience, engagement, and marketing strategy.
• Develop marketing briefs, content, narratives, and campaign assets while ensuring consistency with product strategy and brand guidelines.
• Define and track quantitative and qualitative metrics, evaluate campaign performance, and make data-driven recommendations.
• Manage lifecycle marketing initiatives, including user engagement, retention, and churn-prevention activities.

Requirements

• At least 6 years of experience in product marketing, lifecycle marketing, or integrated marketing, preferably within a technology/product environment.
• Hands-on understanding of CRM, retention, lifecycle marketing, and churn-prevention strategies.
• Experience working across regional/global teams and multiple time zones.
• Proven experience in product positioning, brand management, messaging, and go-to-market strategy.
• Strong campaign management experience, including medium- to large-scale campaigns and performance optimisation.
• Strong data analysis and synthesis skills, with the ability to turn market/user insights into actionable strategies.
• Strong understanding of consumer behaviour, market trends, and industry dynamics.