Marketing Associate

CARTA; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A growing tech company in Singapore seeks a Marketing Associate to support its APAC marketing team. In this role, you will manage digital campaigns, enhance content, and execute PR strategies to elevate the brand. Responsibilities include analytics dashboard development, nurturing leads, and supporting events. Ideal candidates have a relevant bachelor's degree and experience in B2B marketing. Join this dynamic company to drive growth and make an impact across the region.

Qualifications

• Previous internship or work experience in B2B marketing preferred.
• Fluent in English with strong communication skills.
• Experience working cross-functionally and managing stakeholders.

Responsibilities

• Launch digital marketing campaigns and optimize lead generation.
• Identify content gaps and localize blog articles for the region.
• Develop and execute PR strategies with agencies.
• Support event marketing and provide on-the-ground execution.
• Create analytics dashboards for data-driven decision-making.
• Develop email and paid ads nurture campaigns.

Skills

B2B marketing

Content creation

Digital marketing

Data analysis

Education

Bachelor's Degree in business or marketing

Tools

Salesforce

Marketo

Google Analytics

Google Ads

LinkedIn Ads

Job description

The Team You’ll Work With

Carta is looking for a Marketing Associate to join our APAC marketing team in Singapore.

Carta expanded to Singapore in 2021, and we are building a world-class team to support the startup ecosystem across Asia Pacific. As part of a rapidly growing team, you will join a dynamic and diverse group of people who are responsible for Carta’s growth across APAC and the Middle East, and get the opportunity to fuel the growth of the rocket ship.

The Marketing Associate will report up to Carta’s Head of Marketing for APAC & Middle East and get the chance to work firsthand on a range of projects, including digital marketing campaigns, website optimization, marketing analytics, event support and more. This role will give you the opportunity to hone holistic marketing skills, and gain exposure in B2B tech.

The Problems You’ll Solve

• Digital Marketing : Work with ads team & the hiring manager to launch digital campaigns across the region, A / B test and optimize online lead generation efforts across search, display and social media to increase inbound pipeline for the region
• Content : Identify content gaps within the buyer journey, localize blog articles to the region, craft organic social media content and develop customer case studies to increase brand awareness and affinity
• PR : Work with the hiring manager and relevant agencies on PR strategy and execution, engaging media across all target markets and elevating Carta’s brand in APAC & Middle East
• Events : Support on event ideation, marketing collateral design as well as provide on-the-ground execution support for both Virtual Events & physical events
• Analytics : Work with marketing operations, sales operations and hiring manager to develop and optimize marketing reporting dashboards and data visualization to drive data-driven decisions
• Lead Nurture : Develop nurture campaigns on email, paid ads and more to re-engage existing prospects within the database
• Other ad-hoc tasks as assigned

The Impact You’ll Have

As a Marketing Associate at Carta, you will be an integral part of growing the marketing function in this region. You will drive demand in the market and help oversee Carta’s growth in APAC and the Middle East.

About You

• Bachelor's Degree in a relevant field (business, marketing)
• Previous internship or work experience in B2B marketing would be preferred
• Desire to learn and work in a fast-paced environment
• Fluent in English with strong written and verbal communication skills
• Ability to work cross-functionally and manage multiple stakeholders
• Excellent time management and organizational skills
• Interest in B2B Marketing as well as the startup and venture capital space

Nice to have :

• Experience with marketing and sales platforms (such as Salesforce, Marketo, Figma, Google Analytics, Google Ads, LinkedIn Ads)
• Proficiencies with Microsoft Office and / or Google Suite (GSuite)
• Knowledge of the startup and venture capital ecosystem

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our to get to know us better as you think about your next step at Carta.

Important Security Notice for Candidates

Our company has been targeted by individuals creating fake domains similar to ours to scam prospects and candidates. Please note that all official communications from us will come from an @carta.com domain . Be cautious of any requests for sensitive information or payments outside of our official channels. For more information about this type of scam, please review provided by the Federal Trade Commission (FTC). If you encounter any suspicious activity, please report it immediately to .