Loyalty Marketing Analytics Lead

NLB; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Sentosa Development Corporation seeks an experienced Loyalty Marketing Analyst to support data-informed decision-making across campaigns, member engagement, and CRM operations. You will own performance tracking, CRM reporting, dashboard development, and ad-hoc analyses, collaborating with the data team and partners to deliver actionable insights and compelling stakeholder decks.

This role requires a 5-year track record, proficiency in Salesforce and Tableau, and strong communication and

Qualifications

• A bachelor's degree in Business Analytics, Statistics, Marketing, Business Administration, or a related field is required.
• A minimum of 5 years of relevant experience in business analysis, CRM analytics, or loyalty programme management.
• Prior experience in loyalty or a related industry is advantageous.
• Proficient in Salesforce CRM and data visualisation tools such as Tableau.
• Strong knowledge of Excel and PowerPoint for analysis and reporting.
• Ability to translate complex data into clear, actionable insights.
• Experience in campaign performance reviews and post-campaign analyses.
• Skilled in preparing and delivering high-quality presentations and stakeholder decks.
• Strong written and verbal communication skills.
• Organised, proactive, and able to manage multiple priorities independently.
• Collaborative with the ability to build effective relationships with internal and external partners.

Responsibilities

• Monitor KPIs and prepare regular performance reports covering loyalty programme health, campaign outcomes, and member behaviour trends.
• Work with the data team to streamline and automate recurring reporting processes.
• Serve as the team's primary Salesforce CRM contact.
• Generate reports, maintain dashboards, and ensure data accuracy across the platform.
• Troubleshoot data discrepancies and support campaign builds.
• Liaise with technical teams on dashboard enhancements and new reporting requirements.
• Review campaign performance against targets upon campaign completion.
• Prepare post-campaign analyses with key learnings and actionable recommendations.
• Prepare clear and well-structured decks for internal meetings, business reviews, and stakeholder updates.
• Prepare quarterly performance decks that provide a comprehensive view of loyalty programme results, trends, and strategic recommendation.
• Participate in quarterly sharing sessions with island partners and serve as a key point of contact for partner queries on performance data and reporting.
• Conduct regular transaction audit checks to ensure accuracy, completeness, and programme compliance.
• Flag anomalies and coordinate with relevant teams to resolve discrepancies.
• Maintain proper documentation of audit findings.
• Partner with the data team to scope, build and maintain dashboards that meet the team's reporting needs.
• Ensure dashboards are accurate, up-to-date, and aligned with evolving business priorities, including enabling stakeholders to self-serve on key metrics.
• Provide analytical support for ad-hoc requests from the wider team including deep-dive analyses, member segmentation, and data pulls.

Job description

Sentosa Development Corporation seeks an experienced Loyalty Marketing Analyst to support data-informed decision-making across campaigns, member engagement, and CRM operations. You will own performance tracking, CRM reporting, dashboard development, and ad-hoc analyses, collaborating with the data team and partners to deliver actionable insights and compelling stakeholder decks.

This role requires a 5-year track record, proficiency in Salesforce and Tableau, and strong communication and