Loyalty Marketing Analytics & CRM Lead

SDC-SLM Sentosa Leisure Management Pte. Ltd.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

SDC-SLM Sentosa Leisure Management Pte. Ltd. is seeking a data-driven Loyalty Marketing Analyst to support the Loyalty Marketing team in making data-informed decisions across campaigns, member engagement, and CRM operations.

You will monitor KPIs, manage Salesforce CRM dashboards, conduct post-campaign analyses, and prepare stakeholder decks for quarterly reviews, while collaborating with the data team to automate reporting.

Qualifications

• A bachelor's degree is required in a relevant field.
• Experience in business analysis, CRM analytics, or loyalty management is needed.
• Proficiency in Salesforce CRM and data visualization tools like Tableau is required.
• Strong Excel and PowerPoint skills for analysis and reporting are essential.
• Ability to translate complex data into clear, actionable insights.
• Experience in campaign performance reviews and post-campaign analyses.
• Excellent written and verbal communication abilities.
• Organised and proactive with the ability to manage multiple priorities.
• Collaborative, with strong relationships with internal and external partners.

Responsibilities

• Monitor KPIs and prepare performance reports on loyalty programme health and member trends.
• Serve as Salesforce CRM contact; generate reports, maintain dashboards, ensure data accuracy.
• Conduct post-campaign analyses and provide actionable recommendations.
• Prepare stakeholder decks for internal meetings and quarterly reviews.
• Audit transactions for data integrity and coordinate with teams to resolve discrepancies.
• Partner with data team to scope and maintain dashboards for self-serve metrics.
• Support ad-hoc data analyses and segmentation requests.

Skills

Sales analytics

CRM analytics

Campaign analysis

Stakeholder communication

Presentation skills

Excel

PowerPoint

Data storytelling

Collaboration

Education

Bachelor's degree in Business Analytics, Statistics, Marketing, Business Administration, or related field

Tools

Salesforce CRM

Tableau

Job description

SDC-SLM Sentosa Leisure Management Pte. Ltd. is seeking a data-driven Loyalty Marketing Analyst to support the Loyalty Marketing team in making data-informed decisions across campaigns, member engagement, and CRM operations.

You will monitor KPIs, manage Salesforce CRM dashboards, conduct post-campaign analyses, and prepare stakeholder decks for quarterly reviews, while collaborating with the data team to automate reporting.