Senior Business Analyst: Loyalty & CRM Transformation

THE EDGE CONTRACTING SERVICES PTE. LTD.

Singapore

On-site

SGD 100,000 - 167,000

Full time

9 days ago

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Benefits offered by this job

Job summary

The Edge Contracting Services (TECS) is seeking a Senior Business Analyst to support a large-scale loyalty and marketing platform implementation in Singapore. You will work with business stakeholders, technology teams and partners to translate requirements into functional solutions focusing on loyalty, CRM, marketing and customer engagement capabilities.

Responsibilities include gathering requirements, documenting user stories, and ensuring alignment across customer profiles, membership, loyalty

Qualifications

Degree in IT/Business/CS or related field.
Relevant BA experience on technology implementations.
Good knowledge of CRM/loyalty platforms and customer engagement.
Salesforce or Capillary experience highly preferred.

Responsibilities

Gather and document business and functional requirements for loyalty and marketing platform.
Facilitate workshops with stakeholders to map journeys and processes.
Translate requirements into user stories, specs, flows and acceptance criteria.
Cover areas like customer profiles, loyalty points, rewards, tiers, campaigns and segmentation.
Collaborate with tech teams and partners to translate requirements into solutions.
Analyze integration needs with upstream/downstream apps.
Identify gaps and process improvements.
Manage clarifications and changes through the project.
Support SIT and UAT, including test scenarios and defect clarifications.
Coordinate with users, PMs, tech teams and vendors during rollout.