Senior Manager, Loyalty Marketing

sggovterp; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

sggovterp in Singapore is seeking an experienced CRM Analytics professional to support loyalty marketing through data-informed decision-making, reporting, and stakeholder communications.

You will own Salesforce CRM reporting, dashboards, post-campaign analyses, and ad-hoc analyses, collaborating with data teams and partners to drive program performance.

Qualifications

• Bachelor's degree in Business Analytics, Statistics, Marketing, Business Administration, or related field is required.
• Minimum 5 years of relevant experience in business analysis, CRM analytics, or loyalty programme management.
• Prior loyalty experience advantageous.
• Proficient in Salesforce CRM and Tableau.
• Strong Excel and PowerPoint skills for analysis and reporting.
• Ability to translate complex data into clear, actionable insights.
• Experience in campaign performance reviews and post-campaign analyses.
• Skilled in preparing and delivering high-quality presentations and stakeholder decks.

Responsibilities

• Monitor KPIs and prepare regular performance reports covering loyalty programme health, campaign outcomes, and member behaviour trends.
• Work with the data team to automate recurring reporting processes.
• Serve as the team's primary Salesforce CRM contact and maintain dashboards.
• Review campaign performance against targets and prepare post-campaign analyses with learnings.
• Prepare clear, structured decks for internal meetings and quarterly reviews.
• Conduct data audits to ensure accuracy, completeness, and programme compliance.
• Develop dashboards with the data team and enable self-service on key metrics.
• Provide ad-hoc analyses and support for data pulls and segmentation.

Skills

Analytics

CRM analytics

Data storytelling

Stakeholder mgmt

Communication

Excel

PowerPoint

Education

Bachelor's degree

Tools

Salesforce

Tableau

Job description

What the role is

To support the Loyalty Marketing team in driving data-informed decision-making across campaigns, member engagement, and CRM operations.

What you will be working on

Performance Tracking & Reporting

• Monitor the team's key performance indicators (KPIs) and prepare regular performance reports covering loyalty programme health, campaign outcomes, and member behaviour trends.
• Work closely with the data team to streamline and automate recurring reporting processes.

CRM & Salesforce Management

• Serve as the team's primary Salesforce CRM contact.
• Generate reports, maintain dashboards, and ensure data accuracy across the platform.
• Troubleshoot data discrepancies and support campaign builds.
• Liaise with technical teams on dashboard enhancements and new reporting requirements.

Campaign Analytics & Insights

• Review campaign performance against targets upon campaign completion.
• Prepare post-campaign analyses with key learnings and actionable recommendations.

Presentations & Stakeholder Decks

• Prepare clear and well-structured decks for internal meetings, business reviews, and stakeholder updates.
• Prepare quarterly performance decks that provide a comprehensive view of loyalty programme results, trends, and strategic recommendation.
• Participate in quarterly sharing sessions with island partners and serve as a key point of contact for partner queries on performance data and reporting.

Transaction Audits & Data Integrity

• Conduct regular transaction audit checks to ensure accuracy, completeness, and programme compliance.
• Flag anomalies and coordinate with relevant teams to resolve discrepancies.
• Maintain proper documentation of audit findings.

Data & Dashboard Development

• Partner with the data team to scope, build and maintain dashboards that meet the team's reporting needs.
• Ensure dashboards are accurate, up-to-date, and aligned with evolving business priorities, including enabling stakeholders to self-serve on key metrics.

Ad-hoc Analysis & Support

• Provide analytical support for ad-hoc requests from the wider team including deep-dive analyses, member segmentation, and data pulls.

What we are looking for

• A bachelor's degree in Business Analytics, Statistics, Marketing, Business Administration, or a related field is required.
• A minimum of 5 years of relevant experience in business analysis, CRM analytics, or loyalty programme management.
• Prior experience in loyalty or a related industry is advantageous
• Proficient in Salesforce CRM and data visualisation tools such as Tableau
• Strong knowledge of Excel and PowerPoint for analysis and reporting
• Ability to translate complex data into clear, actionable insights
• Experience in campaign performance reviews and post-campaign analyses
• Skilled in preparing and delivering high-quality presentations and stakeholder decks
• Strong written and verbal communication skills
• Organised, proactive, and able to manage multiple priorities independently
• Collaborative with the ability to build effective relationships with internal and external partners