Senior Loyalty & CRM Business Analyst

The Edge Contracting Services; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

The Edge Contracting Services (TECS) is seeking an experienced Senior Business Analyst to support a large-scale implementation of a loyalty and marketing platform in Singapore.

The Business Analyst will work closely with business stakeholders, technology teams and implementation partners to gather and translate business requirements into functional solutions, with a strong focus on loyalty, CRM, marketing and customer engagement capabilities.

Qualifications

• Gather, analyse and document business and functional requirements for a new loyalty and marketing platform.
• Facilitate workshops with business stakeholders to understand requirements, customer journeys and existing business processes.
• Translate business requirements into user stories, functional specifications, process flows and acceptance criteria.
• Support functional requirements across areas such as customer profiles, membership, loyalty points, rewards, tiers, promotions, campaigns and customer segmentation.
• Work closely with technology teams and implementation partners to translate business requirements into system solutions.
• Analyse system integration requirements and dependencies with upstream and downstream applications.
• Identify requirement gaps, process improvements and potential solution considerations.
• Manage requirement clarifications and changes throughout the project lifecycle.
• Support SIT and UAT activities, including preparation of test scenarios, defect clarification and business acceptance.
• Coordinate with business users, project managers, technical teams and external vendors throughout implementation and rollout.

Responsibilities

• Gather and document business and functional requirements for a loyalty and marketing platform.
• Facilitate workshops with stakeholders to understand requirements and processes.
• Translate requirements into user stories, specs and acceptance criteria.

Skills

CRM & Loyalty

Stakeholder Mgmt

Requirements Gathering

Workshop Facilitation

UAT Support

Education

Degree in IT/Business

Tools

Salesforce

Capillary

Job description

The Edge Contracting Services (TECS) is seeking an experienced Senior Business Analyst to support a large-scale implementation of a loyalty and marketing platform in Singapore.

The Business Analyst will work closely with business stakeholders, technology teams and implementation partners to gather and translate business requirements into functional solutions, with a strong focus on loyalty, CRM, marketing and customer engagement capabilities.