Loyalty Growth Lead: Digital, Data & Partnerships

DFI Retail Group; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Guardian Singapore seeks a Leadership role to own the loyalty proposition across Guardian stores, app, online and brand programmes, driving growth in the member base, penetration and commercial value.

Reporting to the Marketing Director, the role leads strategy, lifecycle engagement, platform capability and cross-functional delivery to turn customer insight into differentiated value and measurable returns.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics or a quantitative discipline.
• 8-12 years in loyalty, CRM or omnichannel retail with leadership experience.
• Proven ownership of a consumer loyalty programme at scale with measurable results.
• Strong command of programme economics and lifecycle marketing.
• Knowledge of PDPA/data governance in Singapore is a plus.

Responsibilities

• Own Guardian Singapore loyalty strategy and multi-year roadmap.
• Deliver annual targets for member acquisition and retention.
• Lead activation, retention, reactivation and win-back for value segments.
• Oversee calendar of member campaigns and rewards.
• Manage loyalty P&L, costs, redemptions and partner funding.
• Collaborate with Commercial, Marketing, Digital and Store Operations.

Skills

Loyalty program design

CRM strategy

Data analytics

Team leadership

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

CRM automation tools

POS integration

Analytics platforms

Job description

Guardian Singapore seeks a Leadership role to own the loyalty proposition across Guardian stores, app, online and brand programmes, driving growth in the member base, penetration and commercial value.

Reporting to the Marketing Director, the role leads strategy, lifecycle engagement, platform capability and cross-functional delivery to turn customer insight into differentiated value and measurable returns.