CRM and Loyalty Manager (Retail Industry)

Allied Search Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Allied Search Pte Ltd is seeking a CRM and Loyalty Manager to lead customer lifecycle strategies and loyalty programme governance in the retail sector.

You will own Salesforce Loyalty Cloud and Salesforce Marketing Cloud initiatives, drive segmentation and personalised journeys, and collaborate across Retail, E‑Commerce, IT and Finance to ensure data integrity and effective CRM processes.

Qualifications

• Degree in Marketing, Business, IS, or related discipline.
• 5+ years in CRM, loyalty, customer engagement, marketing ops or martech.
• Hands-on Salesforce Marketing Cloud required; Loyalty Cloud exposure preferred.
• Retail CRM/loyalty experience is a plus.

Responsibilities

• Develop and implement customer lifecycle strategies across acquisition, onboarding, engagement, retention, reactivation and loyalty.
• Own the loyalty programme: proposition, tier structure, rewards, engagement and performance.
• Drive segmentation, omnichannel journeys and personalised engagement to improve retention and CLV.
• Act as owner for Salesforce Loyalty Cloud and Salesforce Marketing Cloud; oversee requirements, UAT and platform optimisation.
• Plan and optimise Salesforce Marketing Cloud journeys: lifecycle automation, segmentation, email, SMS, triggered communications.
• Monitor loyalty analytics and translate insights into initiatives.
• Collaborate with Retail, E-Commerce, IT, Finance and other stakeholders.
• Manage CRM, loyalty and martech partners and vendors.

Skills

CRM

Loyalty

Customer engagement

Marketing operations

MarTech

Data analytics

Segmentation

Omnichannel

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce Loyalty Cloud

Job description

• Reputable organization

• Good career exposure

• Positive working environment

As a CRM and Loyalty Manager (Retail Industry), you will be responsible for the following duties:

• Develop and implement customer lifecycle strategies across acquisition, onboarding, engagement, retention, reactivation and loyalty.

• Own the loyalty programme, including programme proposition, tier structure, rewards, member engagement and performance.

• Drive customer segmentation, omnichannel journeys and personalised engagement to improve retention, repeat purchase, customer lifetime value and loyalty participation.

• Act as the business owner for Salesforce Loyalty Cloud, Salesforce Marketing Cloud and related CRM technologies, overseeing requirements, enhancements, UAT and platform optimisation.

• Plan and optimise Salesforce Marketing Cloud journeys, including lifecycle automation, segmentation, email, SMS and triggered communications.

• Monitor customer and loyalty analytics, including membership growth, retention, repeat purchase, CLV, churn, RFM and campaign performance, and translate insights into actionable initiatives.

• Collaborate with Retail, E-Commerce, IT, Finance and other stakeholders to ensure seamless customer experiences, data integrity and effective CRM processes.

• Manage CRM, loyalty and martech partners and vendors, including campaign partnerships, solution implementation, issue resolution and performance delivery.

Requirements:

• Degree in Marketing, Business, Information Systems, Digital Marketing or a related discipline.

• Minimum 5 years of experience in CRM, loyalty, customer engagement, marketing operations or martech.

• Hands-on experience with Salesforce Marketing Cloud is required; exposure to Salesforce Loyalty Cloud or enterprise loyalty platforms is preferred.

We regret to inform that only shortlisted candidates will be notified.

ALLIED SEARCH PTE. LTD.
EA LICENSE:19C9777