Senior Manager, Loyalty Marketing

SDC-SLM Sentosa Leisure Management Pte. Ltd.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

SDC-SLM Sentosa Leisure Management Pte. Ltd. is seeking a data-driven Loyalty Marketing Analyst to support the Loyalty Marketing team in making data-informed decisions across campaigns, member engagement, and CRM operations.

You will monitor KPIs, manage Salesforce CRM dashboards, conduct post-campaign analyses, and prepare stakeholder decks for quarterly reviews, while collaborating with the data team to automate reporting.

Qualifications

• A bachelor's degree is required in a relevant field.
• Experience in business analysis, CRM analytics, or loyalty management is needed.
• Proficiency in Salesforce CRM and data visualization tools like Tableau is required.
• Strong Excel and PowerPoint skills for analysis and reporting are essential.
• Ability to translate complex data into clear, actionable insights.
• Experience in campaign performance reviews and post-campaign analyses.
• Excellent written and verbal communication abilities.
• Organised and proactive with the ability to manage multiple priorities.
• Collaborative, with strong relationships with internal and external partners.

Responsibilities

• Monitor KPIs and prepare performance reports on loyalty programme health and member trends.
• Serve as Salesforce CRM contact; generate reports, maintain dashboards, ensure data accuracy.
• Conduct post-campaign analyses and provide actionable recommendations.
• Prepare stakeholder decks for internal meetings and quarterly reviews.
• Audit transactions for data integrity and coordinate with teams to resolve discrepancies.
• Partner with data team to scope and maintain dashboards for self-serve metrics.
• Support ad-hoc data analyses and segmentation requests.

Skills

Sales analytics

CRM analytics

Campaign analysis

Stakeholder communication

Presentation skills

Excel

PowerPoint

Data storytelling

Collaboration

Education

Bachelor's degree in Business Analytics, Statistics, Marketing, Business Administration, or related field

Tools

Salesforce CRM

Tableau

Job description

To support the Loyalty Marketing team in driving data-informed decision-making across campaigns, member engagement, and CRM operations.

What you will be working on

Performance Tracking & Reporting

Monitor the team's key performance indicators (KPIs) and prepare regular performance reports covering loyalty programme health, campaign outcomes, and member behaviour trends. Work closely with the data team to streamline and automate recurring reporting processes.

CRM & Salesforce Management

Serve as the team's primary Salesforce CRM contact. Generate reports, maintain dashboards, and ensure data accuracy across the platform. Troubleshoot data discrepancies and support campaign builds. Liaise with technical teams on dashboard enhancements and new reporting requirements.

Campaign Analytics & Insights

Review campaign performance against targets upon campaign completion. Prepare post-campaign analyses with key learnings and actionable recommendations.

Presentations & Stakeholder Decks

Prepare clear and well-structured decks for internal meetings, business reviews, and stakeholder updates. Prepare quarterly performance decks that provide a comprehensive view of loyalty programme results, trends, and strategic recommendation. Participate in quarterly sharing sessions with island partners and serve as a key point of contact for partner queries on performance data and reporting.

Transaction Audits & Data Integrity

Conduct regular transaction audit checks to ensure accuracy, completeness, and programme compliance. Flag anomalies and coordinate with relevant teams to resolve discrepancies. Maintain proper documentation of audit findings.

Data & Dashboard Development

Partner with the data team to scope, build and maintain dashboards that meet the team's reporting needs. Ensure dashboards are accurate, up-to-date, and aligned with evolving business priorities, including enabling stakeholders to self-serve on key metrics.

Ad-hoc Analysis & Support

Provide analytical support for ad-hoc requests from the wider team including deep-dive analyses, member segmentation, and data pulls.

What we are looking for

• A bachelor's degree in Business Analytics, Statistics, Marketing, Business Administration, or a related field is required.
• A minimum of 5 years of relevant experience in business analysis, CRM analytics, or loyalty programme management.
• Prior experience in loyalty or a related industry is advantageous.
• Proficient in Salesforce CRM and data visualisation tools such as Tableau.
• Strong knowledge of Excel and PowerPoint for analysis and reporting.
• Ability to translate complex data into clear, actionable insights.
• Experience in campaign performance reviews and post-campaign analyses.
• Skilled in preparing and delivering high-quality presentations and stakeholder decks.
• Strong written and verbal communication skills.
• Organised, proactive, and able to manage multiple priorities independently.
• Collaborative with the ability to build effective relationships with internal and external partners.

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