CRM & Loyalty Campaign Leader

Pan Pacific Group; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

Pan Pacific Hotels Group is seeking an Executive, Customer Relationship Management (CRM) to drive CRM and lifecycle marketing across our hotel portfolio from the Singapore corporate office.

You will collaborate with Commercial, Marketing, Digital and IT teams, coordinating campaigns, audience segmentation, QA checks and reporting, including loyalty programme support and data governance. 1–3 years in CRM/digital marketing is preferred; Oracle Responsys experience is a plus.

Qualifications

• Degree or Diploma in Marketing, Business, Hospitality, Communications or a related discipline.
• 1–3 years of relevant experience in CRM management, lifecycle marketing, digital marketing or related areas.
• Experience with Oracle Responsys or comparable CRM/marketing automation platforms is advantageous.
• Experience in hospitality, travel, retail, or loyalty marketing is advantageous.
• Comfortable working with data and preparing reports using Excel, PowerPoint and Data Studio.
• Strong project coordination skills with attention to detail.

Responsibilities

• Coordinate planning and execution of Group CRM and customer lifecycle marketing programmes.
• Drive targeted customer communications across lifecycle stages and manage campaign calendar.
• Monitor campaign performance and prepare actionable insights.
• Support loyalty programme activities and vendor coordination.
• Prepare regular CRM performance reports and maintain dashboards.

Skills

CRM management

Lifecycle marketing

Digital marketing

Education

Marketing/Business/Hospitality degree

Tools

Oracle Responsys

Job description

Pan Pacific Hotels Group is seeking an Executive, Customer Relationship Management (CRM) to drive CRM and lifecycle marketing across our hotel portfolio from the Singapore corporate office.

You will collaborate with Commercial, Marketing, Digital and IT teams, coordinating campaigns, audience segmentation, QA checks and reporting, including loyalty programme support and data governance. 1–3 years in CRM/digital marketing is preferred; Oracle Responsys experience is a plus.