Lead (Retail Media Business Development)

FairPrice Group; Singapore; On-site; SGD 200,000 - 260,000; Full time

Job summary

FairPrice Group in Singapore is seeking a Lead (Retail Media Business Development) to drive regional sales strategy and establish high-value partnerships with major FMCG brands and holding company agencies.

You will champion the RMN platform, leverage first-party data, and position closed-loop measurement as a top solution to boost ROAS and brand equity, while mentoring senior account teams and shaping the product roadmap.

Qualifications

• Experience 10 to 15 years in Publisher-side Digital Sales or Media Leadership.
• At least 3+ years specifically within Retail Media, E-commerce, or Data-Driven Performance Marketing.
• Active Rolodex of senior-level contacts (CMO/VP level) within major CPG/FMCG brands.

Responsibilities

• Strategic Revenue Leadership.
• Commercial Strategy: Define the annual sales roadmap, including territory planning, category prioritization, and revenue forecasting.
• Consultative Selling: Discuss ROAS, iROAS, and CLV with Brand Managers and CMOs.
• The Closed-Loop Pitch: Show how digital ad exposure links to POS data online and in-store.
• Agency & Stakeholder Governance.
• Navigate relationships with Holding Co. Commerce Leads and Investment Heads to secure Always-On budgets.
• Cross-Functional Advocacy: Partner with Head of Business Operations and Product teams to feed RMN roadmap.
• Lead multi-year JBPs aligning RMN capabilities with client launch cycles and seasonal peaks.
• Market Excellence & Team Mentorship.
• Thought Leadership: Represent FPG at industry events in a data-driven future.
• Sales Enablement: Mentor senior account managers on closing techniques and narrative building.

Job description

Lead (Retail Media Business Development)

Role Overview

As the Lead (Retail Media Business Development), you are the commercial engine of the RMN. This is a high-impact leadership role designed for a heavy-hitter who doesn't just sell "space" but sells business outcomes using first-party retailer data. Leveraging 10–15 years of publisher-side experience, you will be responsible for setting the regional sales strategy and driving high-value partnerships with the world’s largest FMCG/CPG brands and their holding company agencies.

You will position our unique closed-loop measurement capabilities as the premier solution for driving both brand equity and bottom-of-the-funnel conversion, acting as a market evangelist for the FPG Advantage platform.

Key Responsibilities

• Strategic Revenue Leadership
• Commercial Strategy: Define the annual sales roadmap, including territory planning, category prioritization, and revenue forecasting.
• Consultative Selling: Move beyond CPM-based selling to discuss ROAS, iROAS (Incremental ROAS), and Customer Lifetime Value (CLV) with Brand Managers and CMOs.
• The "Closed-Loop" Pitch: Articulate the power of connecting digital ad exposure to actual point-of-sale (POS) data, both online and in-store.
• Agency & Stakeholder Governance
• Agency Ecosystems: Navigate and own relationships with Holding Co. Commerce Leads and Investment Heads to secure "Always-On" budgets.
• Cross-Functional Advocacy: Partner with the Head of Business Operations and Product teams to ensure the sales feedback loop informs the RMN product roadmap.
• Joint Business Plans (JBPs): Lead the negotiation and execution of multi-year JBPs that align our RMN capabilities with client product launch cycles and seasonal peaks.
• Market Excellence & Team Mentorship
• Thought Leadership: Represent FPG at industry events, positioning the network as a leader in the cookieless, data-driven future.
• Sales Enablement: Mentor senior account managers on complex closing techniques and high-level narrative building.

Job Requirements

The "Must-Haves"

Experience & Domain Expertise

• Industry Tenure: 10 to 15 years of experience in Publisher-side Digital Sales or Media Leadership.
• RMN Focus: At least 3+ years specifically within Retail Media, E-commerce, or Data-Driven Performance Marketing.
• Network: An active "Rolodex" of senior-level contacts (CMO/VP level) within major CPG/FMCG brands.