Business Development Manager, Influencer Marketing

The Smart Local Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

The Smart Local Pte Ltd in Singapore is seeking proven sales performers who are goal‑oriented and passionate about the media and influencer marketing industry. This hunter role also requires maintaining relationships with existing clients as we continue to grow.

You will drive end‑to‑end sales cycles, identify leads, develop outreach plans, schedule pitches, negotiate deals, and build compelling decks for presentations.

Qualifications

• Minimum 4-5 years of business development experience in a social media or creative agency context.
• Bachelor's degree in marketing, advertising, or related field.
• Proven track record of building and maintaining strong client relationships.
• Strong understanding of social media metrics and analysis.
• Excellent written and verbal communication; able to present concepts and defend strategies.
• Analytical skills with data-driven campaign optimisation.
• Passion for pop culture, trends, content, KOLs and industry best practices.
• Ability to thrive in a fast-paced, deadline-driven environment.

Responsibilities

• Drive and own end-to-end sales cycle from prospecting to renewals.
• Identify potential leads and develop outreach strategies.
• Schedule pitches and coordinate meetings with potential clients.
• Follow up with clients to hit revenue targets and negotiate deals.
• Build compelling decks and deliver presentations to communicate value propositions.

Skills

Sales

Negotiation

Client relations

Presentation

Analytics

Social media

Communication

Education

Bachelor's degree in Marketing/Advertising

Job description

About therole:

We are looking for proven sales performers who are goal-oriented and passionate about the media and influencer marketing industry.

This is a role for someone who is a hunter and hungry for new business success. We are also looking for individual to maintain relationships with our existing clients as we continue to grow.

What you will do:

• Drive and own end-to-end sales cycle
  • Manage the entirety of sales cycle, from prospecting, negotiating, closing to renewals
  • Identify Potential Leads: Research and pinpoint potential clients by analyzing industry trends, attending networking events, leveraging social media, and using lead generation tools.
  • Develop Outreach Strategies: Create tailored outreach plans to engage with prospective clients through emails, calls, or social media.
  • Schedule Pitches: Coordinate and set up meetings or presentations with potential clients.
• Following Up with Clients & Hitting Revenue Targets
  • Timely Follow-Up: Maintain regular communication with clients to address any additional questions, provide requested information, and keep the relationship warm.
  • Negotiate Deals: Engage in negotiations to finalize terms, address concerns, and secure contracts.
  • Achieve Revenue Goals: Develop and implement strategies to meet or exceed revenue targets, adjusting tactics as needed based on performance and market conditions.
• Build Decks & Do Presentations
  • Create Compelling Decks: Design and develop visually appealing and informative presentation decks that effectively communicate your value proposition, solutions, and benefits to potential clients.

The successful candidate should have:

• Minimum of 4-5years of experience in business development in a social media agency or creative agency environment
• Bachelor's degree in marketing, advertising, or a related field
• Proven track record of building and maintaining strong client relationships
• Strong understanding of social media metrics, benchmarks and analysis
• Strong written and verbal communication skills, with the ability to present and defend creative concepts and strategies
• Strong analytical skills and experience using data to inform and optimise campaign strategy
• Passionate about pop culture, trends, content, KOLs, social media and staying up-to-date with industry trends, technologies, and best practices
• Proven ability to work effectively in a fast-paced, deadline-driven environment