Manager (Retail Media Business Development)

FairPrice Group; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

FairPrice Group is seeking a Manager (Retail Media Business Development) to drive regional RMN revenue and partnerships with top FMCG brands. The role emphasizes closing large, multi-year deals and shaping the sales roadmap with a data-driven, first-party data approach.

The position requires senior-level relationship building, cross-functional advocacy, and leadership to mentor teams while evangelizing the RMN capabilities in a cookieless, measurement-driven future.

Qualifications

• 5–8 years in publisher-side digital sales or media leadership.
• At least 3+ years specifically within Retail Media or data-driven performance marketing.
• An active network of senior contacts (CMO/VP level) within major CPG/FMCG brands.
• Deep understanding of RMN landscape and ability to explain incrementality/attribution models.

Responsibilities

• Strategic Revenue Leadership: Define the annual sales roadmap, territory planning, revenue forecasting and ROAS-focused discussions.
• Agency & Stakeholder Governance: Manage relationships with Holding Co., Investment Heads, and cross-functional teams to secure budgets and inform the RMN roadmap.
• Market Excellence & Team Mentorship: Represent FPG at events, mentor senior account managers on closing techniques and high-level narratives.

Skills

Publisher Sales

Media Leadership

RMN Focus

Data-Driven

Strategic Mindset

Closing Power

Job description

As the Manager (Retail Media Business Development), you are the commercial engine of the RMN. This is a high-impact leadership role designed for a heavy-hitter who doesn't just sell \"space\" but sells business outcomes using first-party retailer data. Leveraging years of publisher-side experience, you will be responsible for setting the regional sales strategy and driving high-value partnerships with the world's largest FMCG/CPG brands and their holding company agencies.

You will position our unique closed-loop measurement capabilities as the premier solution for driving both brand equity and bottom-of-the-funnel conversion, acting as a market evangelist for the FPG Advantage platform.

Key Responsibilities

1. Strategic Revenue Leadership

• Commercial Strategy: Define the annual sales roadmap, including territory planning, category prioritization, and revenue forecasting.
• Consultative Selling: Move beyond CPM-based selling to discuss ROAS, iROAS (Incremental ROAS), and Customer Lifetime Value (CLV) with Brand Managers and CMOs.
• The \"Closed-Loop\" Pitch: Articulate the power of connecting digital ad exposure to actual point-of-sale (POS) data, both online and in-store.

2. Agency & Stakeholder Governance

• Agency Ecosystems: Navigate and own relationships with Holding Co. Commerce Leads and Investment Heads to secure \"Always-On\" budgets.
• Cross-Functional Advocacy: Partner with the Head of Business Operations and Product teams to ensure the sales feedback loop informs the RMN product roadmap.
• Joint Business Plans (JBPs): Lead the negotiation and execution of multi-year JBPs that align our RMN capabilities with client product launch cycles and seasonal peaks.

3. Market Excellence & Team Mentorship

• Thought Leadership: Represent FPG at industry events, positioning the network as a leader in the cookieless, data-driven future.
• Sales Enablement: Mentor senior account managers on complex closing techniques and high-level narrative building.

Job Requirements

Experience & Domain Expertise

• Industry Tenure: 5-8 years of experience in Publisher-side Digital Sales or Media Leadership.
• RMN Focus: At least 3+ years specifically within Retail Media, E-commerce, or Data-Driven Performance Marketing.
• Network: An active \"Rolodex\" of senior-level contacts (CMO/VP level) within major CPG/FMCG brands.
• Measurement Savvy: Deep understanding of the RMN landscape and the ability to explain incrementality and attribution models to non-technical clients.
• Closing Power: A proven track record of closing 7-figure deals with complex, multi-layered approval processes.
• Strategic Mindset: Ability to transform \"data points\" into \"growth stories\" that justify premium ad pricing.